Digital Marketing Manager

2 weeks ago

Chennai, Tamil Nadu, India Annachy (by Saravana Stores) Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Title
: Digital Marketing Lead (E-Commerce)

Location
: Chennai, Tamil Nadu

Company
: Annachy (Powered by Saravana Stores)

About us
:

We are an early-stage ecommerce venture (Annachy Shopping App), backed by Saravana Stores, a renowned South Indian retail chain with over 50 years of legacy and 6 flagship super-stores across Tamil Nadu. Our mission is to bring the same trusted shopping experience to online customers, delivering trusted quality products at the lowest prices.

Role:

We are looking for a proactive and detail-oriented Senior Performance Marketing Lead to join our team. With 4 to 10 years of hands-on experience in paid marketing, you will play a crucial role in executing and optimizing performance marketing campaigns. Your expertise will help us achieve our growth objectives and enhance our digital presence across various channels.

Key Responsibilities:

Campaign Management
:

  • Plan, execute, and manage performance marketing campaigns across search, social, display, and other paid channels.
  • Develop and implement strategies to drive user acquisition, engagement, and conversions.
  • Optimize campaign performance through data analysis and A/B testing.

Performance Analysis:

  • Monitor and analyse campaign metrics including CTR, CPA, CPL, and ROAS to assess effectiveness.
  • Generate regular performance reports and provide actionable insights for continuous improvement.
  • Utilize analytics tools (e.g., Google Analytics, SEMrush) to track and enhance campaign performance.

Budget Oversight:

  • Assist in managing campaign budgets and ensure efficient allocation to maximize ROI.
  • Monitor spending and performance to stay within budget while achieving campaign goals.
  • Collaborate with vendors and partners to optimize cost-effectiveness.

Collaboration
:

  • Work closely with the creative team to develop and refine ad creatives and landing pages.
  • Coordinate with marketing team to ensure alignment with overall marketing strategies.
  • Partner with cross-functional teams to support integrated marketing initiatives.
  • Stay updated with the latest trends, tools, and best practices in performance marketing.

Qualifications:

  • Degree in Marketing, Business, Data Analytics, or a related field.
  • 4 to 10 years of experience in performance marketing, digital advertising, or a similar role.
  • Proven experience in optimizing paid marketing campaigns with a focus on ROI.
  • Strong analytical skills and proficiency with data analysis tools and platforms.
  • Excellent organizational and multitasking skills with attention to detail.
  • Strong communication skills and ability to work collaboratively in a team environment.

Comp & Benefits

  • Attractive compensation and benefits for the right candidate.
  • ESOP in future, as appropriate.

Why Annachy? Growth Potential:
You will get to play a pivotal role in building a high-growth company from the ground up - a unique opportunity to shape the future of- value e-commerce, for crores of customers, starting with South India.

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