Digital Marketing Manager

4 days ago

Chennai, Tamil Nadu, India Annachy (by Saravana Stores) Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Title
: Digital Marketing Lead (E-Commerce)

Location
: Chennai, Tamil Nadu

Company
: Annachy (Powered by Saravana Stores)

About us
:

We are an early-stage ecommerce venture (Annachy Shopping App), backed by Saravana Stores, a renowned South Indian retail chain with over 50 years of legacy and 6 flagship super-stores across Tamil Nadu. Our mission is to bring the same trusted shopping experience to online customers, delivering trusted quality products at the lowest prices.

Role:

We are looking for a proactive and detail-oriented Senior Performance Marketing Lead to join our team. With 4 to 10 years of hands-on experience in paid marketing, you will play a crucial role in executing and optimizing performance marketing campaigns. Your expertise will help us achieve our growth objectives and enhance our digital presence across various channels.

Key Responsibilities:

Campaign Management
:

  • Plan, execute, and manage performance marketing campaigns across search, social, display, and other paid channels.
  • Develop and implement strategies to drive user acquisition, engagement, and conversions.
  • Optimize campaign performance through data analysis and A/B testing.

Performance Analysis:

  • Monitor and analyse campaign metrics including CTR, CPA, CPL, and ROAS to assess effectiveness.
  • Generate regular performance reports and provide actionable insights for continuous improvement.
  • Utilize analytics tools (e.g., Google Analytics, SEMrush) to track and enhance campaign performance.

Budget Oversight:

  • Assist in managing campaign budgets and ensure efficient allocation to maximize ROI.
  • Monitor spending and performance to stay within budget while achieving campaign goals.
  • Collaborate with vendors and partners to optimize cost-effectiveness.

Collaboration
:

  • Work closely with the creative team to develop and refine ad creatives and landing pages.
  • Coordinate with marketing team to ensure alignment with overall marketing strategies.
  • Partner with cross-functional teams to support integrated marketing initiatives.
  • Stay updated with the latest trends, tools, and best practices in performance marketing.

Qualifications:

  • Degree in Marketing, Business, Data Analytics, or a related field.
  • 4 to 10 years of experience in performance marketing, digital advertising, or a similar role.
  • Proven experience in optimizing paid marketing campaigns with a focus on ROI.
  • Strong analytical skills and proficiency with data analysis tools and platforms.
  • Excellent organizational and multitasking skills with attention to detail.
  • Strong communication skills and ability to work collaboratively in a team environment.

Comp & Benefits

  • Attractive compensation and benefits for the right candidate.
  • ESOP in future, as appropriate.

Why Annachy? Growth Potential:
You will get to play a pivotal role in building a high-growth company from the ground up - a unique opportunity to shape the future of- value e-commerce, for crores of customers, starting with South India.

  • Digital Marketing Manager

    2 weeks ago

    Chennai, Tamil Nadu, India Weboin Digital Marketing Agency Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    Company DescriptionWeboin Technologies Private Limited is a leading digital marketing and web development company that helps businesses establish a strong online presence. Our expert team provides comprehensive services in digital marketing, website design and development, and search engine optimization. At Weboin, we fulfill the growing desire of startups...

  • Digital Marketing Executive

    2 weeks ago

    Chennai, Tamil Nadu, India 511 Digital Marketing Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Company Description511 Digital Marketing is a leading digital marketing agency based in Chennai. We specialize in innovative creative solutions and strategic planning to achieve our clients' business goals.Role DescriptionThis is a full-time on-site role for a Digital Marketing Executive. The Digital Marketing Executive will be responsible for executing...

  • Head of Digital Marketing

    4 weeks ago

    Chennai, Tamil Nadu, India Weboin Digital Marketing Agency Full time

    Job DescriptionWeboin Technologies Private Limited is a leading digital marketing and web development company based in Chennai, India. Specializing in delivering innovative digital solutions, we offer services including web development, mobile app development, SEO, and digital marketing. Our mission is to empower businesses through strategic digital...

  • Digital Marketing Specialist

    2 days ago

    Chennai, Tamil Nadu, India Weboin Digital Marketing Agency Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Company DescriptionWeboin Digital Marketing Agency is a leading company that aids businesses in establishing a strong online presence. With expertise in digital marketing, website design, development, and search engine optimization, we offer a comprehensive range of services. Our mission is to help startups and brands reach out to consumers affordably and...

  • Marketing Manager

    1 week ago

    Chennai, Tamil Nadu, India Orange Digital Marketing Full time ₹ 6,00,000 - ₹ 18,00,000 per year

    Marketing ManagerType:Full-timeLocation:Chennai (travel in and around Chennai as required)Experience:7+ years total, withmin. 4+ years in a Chennai-based digital marketing agency(mandatory)Role SummaryOwn end-to-endlead generationandclient management. You'll plan and drive demand, qualify and nurture leads, convert opportunities, and manage relationships...

  • Digital Marketing Client Handling

    2 weeks ago

    Chennai, Tamil Nadu, India The Creative Studio - Digital Marketing Agency Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Digital Marketing Client Success Specialist/Account Executive (2+ Years Experience)About Us:The Creative Studio is a dynamic and fast-growing digital marketing agency specializing in Social Media Marketing, SEO, PPC, Website Development Etc... We are looking for a highly motivated and client-focused individual to join our team and become a key liaison for...

  • Digital Marketing Assistant General Manager

    4 days ago

    Chennai, Tamil Nadu, India Marketsof1 Analytical Marketing Services Full time ₹ 25,00,000 - ₹ 30,00,000 per year

    Marketsof1We're Hiring – Digital Marketing Assistant General Manager Chennai | 15+ Years of Experience Apply: Mob: Marketsof1 is looking for a Digital Marketing Manager to drive strategic growth through high-impact digital initiatives. The ideal candidate will be a B2C marketing leader with a proven track record and expertise in Google Ads, SEM/SEO,...

  • Senior Digital Marketing Executive

    2 hours ago

    Chennai, Tamil Nadu, India Pronto Digital Full time ₹ 18,00,000 - ₹ 25,00,000 per year

    1. Digital Marketing Strategy Development:Design and implement integrated digital marketing strategies aligned with company goals and objectives.- Define and optimize customer acquisition, conversion, and retention strategies.- Analyze market trends, competitor performance, and customer behavior to inform strategy.2. SEO and SEM:Lead on-site and off-site SEO...

  • Digital Marketing Executive

    2 weeks ago

    Chennai, Tamil Nadu, India Lemonpeak Marketing Services Full time US$ 60,000 - US$ 80,000 per year

    Company DescriptionLemonpeak offers a comprehensive range of software solutions and advanced technology services through Lemonpeak Software, Lemonpeak BPO, and Lemonpeak IT infra management. With over a decade of service excellence, Lemonpeak is a trusted partner for key businesses. The company fosters a people-centric work environment with career...

  • Digital Marketing Executive

    2 weeks ago

    Chennai, Tamil Nadu, India MOAR Digital 360 Pvt Ltd Full time ₹ 2,00,000 - ₹ 3,00,000 per year

    Responsibilities:A minimum of 2+ Years Experience in SEO and PPC is required for this job role.SEO: Optimize website content for search engines by conducting keyword research, on-page and off page optimization, and tracking website analytics.Ad Campaign Assistance: Assist in creating and monitoring digital advertising campaigns on platforms like Google Ads,...