Digital Marketing Manager
1 week ago
About the Role:
We're looking for a
Digital Marketing Manager
to lead data-driven digital campaigns, manage lead generation and conversion, and drive growth across digital channels. This role suits a strategic marketer with strong analytical skills and hands-on experience in performance marketing.
Key Responsibilities:
- Performance Marketing:
Develop and execute ROI-focused campaigns across SEM, SEO, Social Media, PPC, Display, and Email Marketing. - Lead Generation & Conversion:
Optimize lead funnels, improve conversion rates, and manage nurturing workflows with sales alignment. - Digital Strategy & Growth:
Lead digital projects to enhance acquisition, explore new marketing channels, and stay ahead of trends. - Analytics & Reporting:
Track KPIs (CPL, conversion rate, ROI), conduct A/B tests, and derive insights for continuous improvement. - Agency & Budget Management:
Manage digital agencies, allocate budgets effectively, and ensure performance optimization.
Qualifications & Skills:
- Education:
MBA in Marketing (Tier II/III B-School preferred) - Experience:
Digital/performance marketing with team management experience - Expertise:
SEO, SEM, Social Media, Campaign & Lead Management, Analytics, and Agency Coordination - Soft Skills:
Strong communication, analytical mindset, creativity, and leadership
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