
Lead Generation Specialist
24 hours ago
About the Role:
We are looking for a results-driven B2B Lead Generation Specialist to join our team and play a key role in identifying, engaging, and converting high-quality leads across multiple channels. You will be responsible for executing lead generation strategies via LinkedIn outreach, email campaigns, cold calling, and Meta (Facebook/Instagram) advertising to support our sales pipeline and revenue goals.
Key Responsibilities:
- Conduct targeted outreach to B2B prospects on LinkedIn through personalized messaging and connection strategies.
- Build and manage email marketing campaigns using proven templates and nurturing sequences to drive conversions.
- Perform cold calling to engage decision-makers, qualify leads, and schedule meetings for the sales team.
- Launch and manage Meta lead generation campaigns to attract and capture inbound B2B leads.
- Collaborate with the sales and marketing teams to refine target personas, messaging, and qualification criteria.
- Track, analyze, and report on campaign performance using CRM and analytics tools.
- Maintain accurate records of leads, interactions, and follow-ups.
Requirements:
- 2+ years of experience in B2B lead generation or sales development.
- Strong knowledge of LinkedIn Sales Navigator, CRM tools (e.g., HubSpot, Salesforce), and email automation platforms.
- Experience running Meta (Facebook/Instagram) lead gen campaigns.
- Excellent written and verbal communication skills.
- Comfortable with outbound calling and client-facing interactions.
- Data-driven mindset with the ability to analyze metrics and optimize campaigns.
- Self-motivated, goal-oriented, and able to work independently or as part of a team.
Preferred Qualifications:
- Experience in a B2B SaaS or digital marketing environment.
- Familiarity with cold email tools (e.g., Lemlist, Instantly, Mailshake).
- Knowledge of lead scoring and qualification frameworks (e.g., BANT, CHAMP).
Job Types: Full-time, Permanent
Pay: ₹9, ₹30,000.00 per month
Work Location: In person
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