Performance Marketing Manager

1 week ago


Noida, Uttar Pradesh, India The Cinnamon Kitchen Full time ₹ 15,00,000 - ₹ 20,00,000 per year

IMMEDIATE JOINING

Location: Noida Sector 80

Meta (priority) and Google ads proficiency is a must

To Apply:

Send your resume to .kitchen

Subject line: Performance Marketing Manager – Application

Company Description

At The Cinnamon Kitchen, we prioritize healthy and delicious food by offering a range of spreads, snacks, cookies, cakes, and breads that are plant-based, organic, and gluten-free. Our products are made with high-quality ingredients and minimal processing to deliver nutrient-dense food free of preservatives and additives.

Key Responsibilities:

  • Build and manage ad campaigns on Meta & Google
  • Daily monitoring, optimization, A/B testing
  • Ad budgeting and performance reporting
  • Coordinate with creative team for ad briefs
  • Deep-dive into audience segmentation and funnel analytics
  • Implement and iterate on full-funnel strategies (TOF, MOF, BOF)
  • Identify growth opportunities and new platforms over time

Requirements:

  • 3–4 years of performance marketing experience in D2C
  • Proven track record of managing ₹15L+ monthly ad budgets
  • Strong analytical skills (Google Analytics, Meta reporting, GA4)
  • Basic knowledge of Shopify & retention flows is a bonus
  • Proficiency with ad tools (Meta Ads Manager, Google Ads, Triple Whale/Peel/Any analytics dashboard)


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