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Performance Marketing Manager

2 weeks ago

Noida, Uttar Pradesh, India Purple United Sales Limited Full time US$ 15,00,000 - US$ 20,00,000 per year

Department:

Marketing

Experience Required:

5–8 years in digital performance marketing, SEO, and marketplace advertising (Amazon, Myntra, etc.)

Reports To:

General Manager – Marketing

Role Overview:

We are seeking a highly driven and analytically strong 
Senior Manager – Performance Marketing & eCommerce Ads
 to lead our digital growth strategy. This role will be responsible for driving end-to-end performance marketing across paid platforms, SEO management, and marketplace advertising (Amazon, Myntra, etc.) for 
Purple United Kids
. The candidate will lead two specialized teams – Performance Marketing and SEO – and work closely with the eCommerce team to scale visibility, traffic, and revenue.

Key Responsibility Areas (KRAs):

1. Performance Marketing Strategy & Execution

  • Develop, execute, and scale full-funnel paid media campaigns across Google, Meta, YouTube, and more.
  • Optimize campaigns based on key metrics such as ROAS, CAC, CTR, CVR, and LTV.
  • Manage media planning, audience segmentation, A/B testing, and creative optimization.
  • Ensure consistent growth in new customer acquisition and retention through data-backed strategies.

2. eCommerce Marketplace Advertising (Amazon, Myntra, etc.)

  • Lead ad strategy, planning, and execution across Amazon Ads, Myntra M-Ads, and other key marketplaces.
  • Monitor campaign health, keyword bidding, category competitiveness, and budget utilization.
  • Collaborate with the marketplace and catalog teams to enhance ASIN performance and listing quality.

3. SEO Leadership

  • Define and drive SEO roadmap in coordination with content and tech teams.
  • Supervise on-page, off-page, and technical SEO initiatives.
  • Track keyword rankings, organic traffic, crawl errors, and backlinking strategies.
  • Ensure monthly targets are aligned to broader digital objectives.

4. Team Management & Cross-functional Collaboration

  • Lead and mentor a growing team of performance marketers and SEO specialists.
  • Define individual KPIs, review progress, and ensure team skill development.
  • Coordinate with brand, creative, tech, and analytics teams for cohesive campaign execution.

5. Analytics, Reporting & Growth Insights

  • Build robust dashboards and reports using tools like GA4, Search Console, Amazon Analytics, Helium 10, etc.
  • Analyze campaign performance and marketplace trends to drive strategic decisions.
  • Present monthly insights and optimization plans to leadership.

6. Experimentation & Innovation

  • Test emerging platforms, performance-led influencer collaborations, and new campaign formats.
  • Run A/B tests across channels for creatives, copy, and audiences to improve efficiency.
  • Stay updated with industry trends, algorithm updates, and competitive strategies.

Key Performance Indicators (KPIs):

  • Paid media ROAS (monthly and quarterly)
  • Reduction in CAC across channels
  • Growth in organic sessions and top-ranking keywords
  • Performance of Amazon/Myntra ads – CTR, CVR, ACOS
  • Team performance and campaign innovation milestones