Sales Executive, Ludhiana

2 weeks ago


India Coats Group plc Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Date: 6 Oct 2025

Location: IN

Company: Coats

Position: Sales Executive

Location: Tirupur

Role Purpose:

  • Strengthening the Company's Business interests in the Marketplace
  • Form the vital link between the Company and Customers

Principal Accountabilities:

1.Sales & Collection

  • Driving sales and collection target for his zones from his team
  • Identfying the overall potential for the territory
  • Selling the entire product range
  • Identiying cross selling / upselling opportunities at both direct and indirect accounts
  • Innovative customer focussed offerings to gain customer / market share
  • Understading market operating prices as well as dealer ROI / margin structure
  • Collaborating internally with Global and domestic account team to grow business
  • Timely collection of dues
  • Monitoring overdues and streamlining the accounts
  • Ledger review with the team
  • Optimise the credit limits and adhoc requestsPeriodic updates and reports on the market activities to the branch manage.

2. Implementing the business strategy of the company

  • Driving digital adoption at customers and sales force
  • Technical Seminars and customer connects to reinforce Coats brand
  • Liaising with technical team for right product offerings and upgradation
  • Using sales tools and report for regular analysis
  • Effective utilization of the marketing and promotional material

3. Customer management

  • Managing customer realtionships with key stake holders
  • Engage with customers with new product and service offering
  • Provide customers with a much higher level of technical & commercial competence
  • Understadning short and long term customer business projections
  • Minimum 12 to 15 days of market visits
  • Engagement with senior and mid level management of the customers

4. Forecasting and periodic sales planning aligned with key market intelligence and branch objectives

At Coats Group, we are committed to innovation, excellence, and fostering a diverse and collaborative environment where every team member can thrive. If you are passionate about making an impact in the textile industry and eager to join a global leader with a rich heritage and a forward-thinking approach, we invite you to take the next step in your career with us.


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