Communications Specialist

Job Title: Communications Specialist

Location: Mumbai,

Experience:
4-6 years

Overview of the Organisation

Established in 2008, we are dedicated to empowering children across India with English literacy skills. We believe every child deserves access to quality education in a safe and nurturing environment where they can learn and grow. We unlock students' potential by cultivating a learning mindset and educating them in functional English. With nearly 60% of the content online being in English, understanding the language has become essential for better opportunities. Through partnerships with the State Governments, we implement our well researched programs and change the way students learn, and teachers teach in schools.

This role blends strategic communication planning with hands-on execution across design, digital media, and vendor coordination. The Communications Specialist will lead the development of our marketing and communications (MarCom) roadmap, manage visual and video content creation, and ensure consistent brand messaging across platforms. The ideal candidate is both a planner and a doer—someone who can conceptualize campaigns and also roll up their sleeves to design, edit, and publish content.

This position blends technical oversight with strategic planning, making it ideal for someone seeking a multifaceted communications role with impact across teams and regions. If you are enthusiastic, passionate and committed to the cause of making a real difference to the society, you may be the right fit.

Overview of the Role:

The Communications Specialist will play a pivotal role in shaping how the organization tells its story—internally and externally. This is a cross-functional position that combines strategic thinking with hands-on creativity, ideal for someone who thrives at the intersection of design, digital media, and impact-driven communication.

The role involves developing and executing a comprehensive marketing and communications (MarCom) plan that amplifies the Foundation's mission, programs, and partnerships. From crafting compelling visual and video content to managing social media calendars and coordinating with external vendors, the Communications Specialist will ensure brand consistency and audience engagement across platforms.

Areas of Responsibility:

1. Design & Content Creation

2. Develop clear, engaging and brand aligned copy for digital campaign, press release, social media, newsletters, blogs, and video scripts

3. Ensure content is optimized for different platforms and audience.

4. Social Media & Digital strategy

5. Create and manage content calendars across platforms (Instagram, LinkedIn, YouTube, etc.)

6. Monitor trends and insights to develop content that increases engagement and reach.

7. Campaign planning and Execution

8. Plan, coordinate and execute multi-platform communication campaigns.

9. Collaborate with internal teams and external vendors to deliver impactful campaigns from concept to rollout

10. Content Ideation:

11. Generate fresh, creative content ideas for different platforms and formats(static, video, reels, stories, long forms etc.)

12. Work with designers, videographers and other creatives to bring ideas to life.

Qualifications & Skills

• Bachelor's degree in Communications, Design, Marketing, journalism or related field
• 4-6 years of experience in communications, social media or content creation role preferably in the development or education sector
• Proficiency in design tools (Adobe Photoshop, Illustrator, Canva) and video editing software (Premiere Pro, After Effects, Final Cut Pro)
• Strong writing and storytelling skills in English; multilingual ability is a plus
• Experience in managing vendors and multi-stakeholder projects
• Familiarity with NGO communications and donor reporting preferred
• Ability to work independently and collaboratively in a fast-paced environment