
Category Manager(Merchandising)-Leading Retail Company-Gurugram
3 days ago
Responsible for driving category growth and profitability through effective assortment planning, pricing, and promotional strategies. Manages Brand P&L, builds strong Brand/Vendor Relationships, and leads Onboarding Of New Brands. Oversees product lifecycle, ensures optimal inventory and merchandising execution, and collaborates cross-functionally with supply chain, marketing, finance, and operations. Uses data insights and market trends to deliver sales, margin, and customer satisfaction targets.
Key Responsibilities:
1.Category Strategy & Planning:
- Develop and execute category strategies aligned with overall business goals and customer needs.
- Conduct market analysis, trend spotting, and competitor benchmarking to identify opportunities.
- Define assortment strategies (breadth, depth, product mix) to maximize sales, profit, and customer experience.
- Collaborate with marketing and supply chain to align promotions and availability.
2.Assortment & Product Lifecycle:
- Select and curate product ranges to meet customer demand and profitability targets.
- Oversee product lifecycle management from new product introduction to end-of-life decisions.
- Ensure balance between core, seasonal, and innovative product lines.
- Monitor performance of SKUs and recommend rationalization where needed.
3.Vendor & Supplier Management:
- Build and maintain strong relationships with vendors and suppliers.
- Negotiate costs, terms, and service-level agreements to optimize
margins. - Work with suppliers to co-create promotions, exclusive launches,
and marketing campaigns. - Manage supplier performance, compliance, and quality standards.
4.Pricing, Promotion & Profitability:
- Develop pricing strategies that balance competitiveness, margin, and brand positioning.
Collaborate with marketing teams to design promotional plans (campaigns, discounts, bundles).
Track category performance against sales, margin, and profitability targets.
- Analyze ROI of promotions and adjust strategies accordingly.
5.Data Analytics & Insights:
- Use sales data, market research, and customer insights to guide decision-making.
- Monitor category KPIs (sell-through, GMROI, margin %, inventory turnover).
- Identify gaps in assortment, pricing, or supply chain and recommend corrective actions.
- Provide regular performance reports to senior management.
- Manage full brand/category P&L, ensuring delivery of sales, margin,
and profitability targets. - Build and maintain strong relationships with vendors and brand
partners. - Lead brand onboarding process including due diligence, contract
negotiation, and commercial terms setup.
6.Cross-functional Collaboration:
- Partner with supply chain on demand planning, inventory management, and replenishment.
- Work with store operations/e-commerce teams to ensure effective product placement and presentation.
- Collaborate with marketing on campaigns, merchandising guidelines, and category storytelling.
- Align with finance on forecasting, budgeting, and margin targets. 7.Customer-Centric Merchandising:
- Continuously assess customer needs and feedback to refine assortment and merchandising approach.
- Implement visual merchandising guidelines to enhance in-store and online shopping experience.
- Drive innovation in category offerings to stay relevant and competitive.
Key Skills & Competencies
• Strong commercial & P&L management skills
• Expertise in category planning & assortment management
• Brand/vendor management & negotiation skills
• Analytical, data-driven decision-making
• Excellent collaboration & communication
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