Sales Manager

3 days ago

Guntur, Andhra Pradesh, India 4S Advisory Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Role Overview:

We are seeking a results-driven General Trade Sales Manager to spearhead our sales efforts

for bread and short shelf-life products in the general trade market. The ideal candidate will

have a strong background in FMCG sales, with a particular focus on daily distribution and

retail penetration through door-to-door sales. This role demands hands-on leadership, field

presence, and a relentless drive to achieve targets.

  • Market ExpansionIdentify and onboard new retailers, kirana stores, and local distributors to increase market penetration.

  • Sales ExecutionDrive daily sales of bread and other short shelf-life products through direct store visits and door-to-door sales activities.

  • Team ManagementRecruit, train, and manage a team of sales agents/commission agents (auto owners cum salesmen) to ensure efficient market coverage.

  • Route PlanningDevelop and optimize daily sales routes to maximize coverage and minimize delivery times.

  • Performance TrackingMonitor sales performance, set daily/weekly targets, and ensure consistent achievement of goals.

  • Customer RelationshipsBuild strong relationships with retailers, gather feedback, and address any concerns to improve service and product placement.

  • Inventory ManagementCollaborate with the supply chain team to ensure timely replenishment of stock and minimize wastage.

  • Market IntelligenceKeep a close watch on competitors' activities, pricing, and market trends to strategize accordingly.

  • ReportingProvide regular sales reports, market insights, and performance updates to senior management.

  • Daily sales volume, especially for bread and other short shelf-life products.

  • Number of new outlets added monthly.

  • Retention and performance of sales agents.

  • Reduction in product returns and wastage.

  • Competitor analysis and market insights.

  • Bachelors degree in Business, Marketing, or a related field.

  • Minimum 5 years of experience in FMCG sales, with a focus on general trade and short shelf-life products.

  • Proven track record in door-to-door sales and market expansion.

  • Strong leadership skills with experience in managing a field sales team.

  • Excellent communication and negotiation abilities.

  • Proficiency in using basic sales tracking tools and Microsoft Office Suite.

  • Willingness to travel extensively and work in a field-oriented role.

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