
Sales Manager
3 days ago
Role Overview:
We are seeking a results-driven General Trade Sales Manager to spearhead our sales efforts
for bread and short shelf-life products in the general trade market. The ideal candidate will
have a strong background in FMCG sales, with a particular focus on daily distribution and
retail penetration through door-to-door sales. This role demands hands-on leadership, field
presence, and a relentless drive to achieve targets.
Market ExpansionIdentify and onboard new retailers, kirana stores, and local distributors to increase market penetration.
Sales ExecutionDrive daily sales of bread and other short shelf-life products through direct store visits and door-to-door sales activities.
Team ManagementRecruit, train, and manage a team of sales agents/commission agents (auto owners cum salesmen) to ensure efficient market coverage.
Route PlanningDevelop and optimize daily sales routes to maximize coverage and minimize delivery times.
Performance TrackingMonitor sales performance, set daily/weekly targets, and ensure consistent achievement of goals.
Customer RelationshipsBuild strong relationships with retailers, gather feedback, and address any concerns to improve service and product placement.
Inventory ManagementCollaborate with the supply chain team to ensure timely replenishment of stock and minimize wastage.
Market IntelligenceKeep a close watch on competitors' activities, pricing, and market trends to strategize accordingly.
ReportingProvide regular sales reports, market insights, and performance updates to senior management.
Daily sales volume, especially for bread and other short shelf-life products.
Number of new outlets added monthly.
Retention and performance of sales agents.
Reduction in product returns and wastage.
Competitor analysis and market insights.
Bachelors degree in Business, Marketing, or a related field.
Minimum 5 years of experience in FMCG sales, with a focus on general trade and short shelf-life products.
Proven track record in door-to-door sales and market expansion.
Strong leadership skills with experience in managing a field sales team.
Excellent communication and negotiation abilities.
Proficiency in using basic sales tracking tools and Microsoft Office Suite.
Willingness to travel extensively and work in a field-oriented role.
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