Lead - Digital Platforms/Senior Lead - Digital Platforms

Job Purpose

BFL has Financial App & web platform encompassing all its Products and Services.

- The Objective of the team is to deliver new modules/journeys/features on Digital Platform post benchmarking Digital platforms like Amazon and other financial Digital platforms for industry best practices.
- The team would closely coordinate and work with multiple stake holders- Business COEs, Wallet Sales team, Service, Operations and Collections functions, Marketing and IT to ensure a seamless and successful delivery.
- Role also includes working and delivering SMT and Executive Presentations.

Duties and Responsibilities

Responsibilities include following

1.

- Project Planning & Reporting
- Review Project requirements for building capabilities on App/Web
- Act as a liaison between business and technology groups to facilitate communication both ways
- Review Business User Stories, Gap Analysis and Approach
- Handling complex ideas and break them down into concise and effective requirements
- Interacting with product development teams / technical teams and articulating the requirements into modules of the Mobile App.
- Generate ideas for project improvement and brainstorm impact with counterparts in Functions and COEs and gauge feasibility with IT team
- Add strategic value to processes through competition mapping and best practices adoption.
- Scout the technology landscape to ensure adoption of emerging solutions and maintain innovative edge
- Participate in presentation with project priorities, timelines, quarterly plans, etc.
- to Vertical Head for sign-off
- Prepare overall project plan for execution of projects and prioritize projects based on those with large impact or horizontal level impact
- Prepare monthly updates and reports on project status and progress to be shared with Project Head and other Vertical Heads, seek inputs on course correction

2.
- Project lifecycle management
- Understand change requirements and evaluate to take decision on selection of projects based on impact and extent of change
- Scoping of the project along with the relevant stakeholder for critical projects
- Conducting discussions with IT, on major projects on issues related to deviations on delivery and timelines, and work on the revisions
- For all projects in post-production, guide sustenance monitoring to ensure appropriate approach is adopted, to better understand pilot response/ feedback and ensure smooth and stable pan-India execution
- Provide functional and technical support in resolving Production issues and Customer pain points.
- External practices / research may be followed operational processes and application in module specific scenario

Review customer feedback for marketplace, updating processes or functionalities as needed.
- Monitor, analyze and report on marketplace metrics and performance.
- Monitoring promotional activities across all marketplaces
- Work with business teams to develop strategies to increase sales, reduce costs and drive conversion rate upwards.
- |3.
- Project Review & Stakeholder management
- Review the project plans, for all projects, and provide inputs on enhancing effectiveness and efficiencies and deliver within timelines
- Review achievement of project milestones, adherence to timelines, etc.
- ; Resolve issues, roadblocks and escalations to ensure delivery as per desired objectives
- Engage with business stakeholders/ Verticals to provide status update on projects (for business/ Verticals initiated projects) and to update on delays / issues / deviations and agree on revision of timelines/ scope of project

4.
- Production Support
- Use Production management tools for daily monitoring and pro-active issue identification

Clever Tap

KPI Portal

User Experior

Google Console
- Define Clever Tap events & raise requirement with IT team for delivery
- Create CT Funnels and track on daily basis for pro-active issue identification
- Define KPIs & raise requirement with IT team for delivery
- Track KPIs for anomalies on daily basis for pro-active issue identification
- Reporting of all identified issues and resolution timeline follow-up & closure.
- Classification of issues on criticality (H/M/L) Identification and reporting of all enhancements/Change request & resolution timeline
- Benchmarking with industry to understand their app metrics and best practices.
- Engaging with cross functional teams to create synergies and thereby, executing planned campaigns

Key Decisions / Dimensions

1.

- Closure of flows and Journeys with all stakeholder.
- s basis feasibility and prioritization

2.
- Change request Management

3.
- Feature Management and prioritization

4.
- Go-No Go decision basis module readiness

Major Challenges

1.

- Consensus building between all stakeholders

2.
- Ensuring smooth SDLC

3.
- Understanding Technical limitations and modifying Product basis it.
- 4.
- Timeline Management

Required Qualifications and Experience

- MBA/Post Graduate Degree
- 6.
- " 8 years.
- experience in Managing and building Engagement Capabilities like ONDC, Native Partnerships, etc.
- Understanding of Engagement Capabilities like ONDC, Native Partnerships, etc.
- Visualize the design from a customer point of view to enable a self-service architecture encompassing all service modules
- Exposure to building and managing Digital Applications
- Grounds up work in building and delivering Digital platform
- Technology orientation and attitude to challenge status-quo.
- High degree of passion and self-belief.
- Collaborative work style to engage with peers & colleagues in other functions across the company.
- Exceptionally high motivational levels and a self-starter.
- Should possess the below skill sets:

- Relationship Management skills

- Excellent Communication & Interpersonal Skills

- Negotiation Skills & influencing skills

- Analytical & Problem-Solving skills