Lead - Digital Platforms/Senior Lead - Digital Platforms

2 weeks ago

Pune, Maharashtra, India Bajaj Finance Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Job Purpose

Monitor End-to-End business funnel for Insurance & Investment and focusing on increasing the overall traffic of business both organically and inorganically, improving the customer journey and management of push campaigns in the most effective and efficient manner to enhance business engagement.

Duties and Responsibilities

Funnel Management for Insurance & Investment business.

oOwn the entire funnel from impression to business volumes

oNew Initiatives to increase the Funnel Effectiveness

Campaign Orchestration

oContent & Creatives Preparation in alignment with Business & Content Team

oMaintain a mix of sustaining/ performing campaigns with experimentation

oOwn and deploy multi-channel orchestration framework for remarketing campaigns

oOwn the micro KPIs to manage campaign performance

Campaign Experimentation (A/B Testing) for growing CTR & enhancements

Business Performance & Reporting (MIS)

oIdentify insights and actionable from the tool kits to deliver core business objectives

Channel AOP Achievement and identifying growth opportunities

Work closely with multiple internal teams like communications, content, and analytics to clearly communicate metric driven asks

KRA

Engagement with respective businesses and Cross functional teams.

Driving Business numbers through Digital Channel

Team management Manage funnel managers for Insurance & Investment Business.

Cross Functional Team Alignments: Roles you need to interact with inside the organization to enable success in your day-to-day work

Business Team

  • Monthly and weekly meetings Business Team covering the following:

    oFunnel

    oCampaign Performance

    oAssisted Framework: Lead Discussions
  • Daily MIS & Channel Performance basis attribution & contribution
  • Field (Call Center & Field) Lead end to end tracking and continuous improvement in conversions
  • Participate in Sales Calls with Call center & Field Team.

Data Team

oDashboard: Performance Summary, Entry Points (Users & traffic), Conversion Analysis, Funnel, Page Wise & Event Level Analysis.

oProspect Modelling for Campaign Targeting (Persona Mapping & Campaign Data Segmentation)

oPlatform Analytics with Insights

Content and Creative Team
- Ensure adherence to SOP for raising requirement & ensure the processes are followed on daily basis.
- Raising request for App banners and Nudges, deciding the theme of the banner
- Briefing about the new product propositions which is going live on App so that performance marketing team can get content & creatives on time
- Coordinating with team for regularly updating the banners & content for every event with specific offer

Banner Changes

oBanner Go Live & Changes (ICORS, Segmented & Static) across different sections.

Product
- SOP for Change Management which will include ICON placement, Nudge, Banners & Offers.
- Submitting test case and use cases regarding new requirements
- Testing the UAT and CUG build before Go Live and raising bugs for Native & BFDL Journeys
- Raising issues in production build which is hampering customer experience
- Communication Related

oNudges

oIcon Placement Changes basis the testing & business requirements

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