Chief Operating Officer

1 week ago

Noida, Uttar Pradesh, India Cbayexpress Technologies Full time ₹ 20,00,000 - ₹ 25,35,000 per year

Position: COO / Integrator (Second-in-Command)

Department: Executive Operations

Reports to: CEO & Director

Location: Noida, India

Employment Type: Full-time

Shift Time- 12 PM IST- 9 PM IST

About CBAYEXPRESS / Herbishh

CBAYEXPRESS CORPORATION is a Canadian-based e-commerce company with multi market presence across Amazon (US, CA, MX, UK, EU, AU, SG, IN, UAE), Walmart, Shopify , ), eBay, Etsy, and more. Our flagship brand Herbishh leads in hair care & personal care, with revenues exceeding CAD 15M annually, and we are scaling rapidly towards CAD 30M+ in global sales. With 40+ employees across Canada, India, and the Philippines, we are now hiring a COO/Integrator to streamline operations, enforce accountability, and scale the company to its next phase of growth.

Role Overview

The COO will act as the Integrator (EOS model) and second-in-command to the CEO,

ensuring that vision translates into execution. They will oversee cross-functional teams

(Amazon, Shopify/D2C, Inventory, Finance, HR, Regulatory, and Customer Success) and enforce SOPs, KPIs, and operational discipline. This is a hands-on leadership role, ideal for someone who has scaled an e-commerce business from $10M $30M+ and knows how to align global teams across multiple marketplaces.

Key Responsibilities

Leadership & Alignment

  • Translate CEOs vision into executable quarterly/annual plans.
  • Manage and mentor Department Heads (Amazon, D2C, Inventory, Finance, Marketing, HR).
  • Run weekly leadership meetings with clear scorecards, KPIs, and accountability.

Operational Excellence

  • Build, enforce, and update SOPs across all departments (Amazon, Shopify, Finance, HR, Regulatory).
  • Drive operational efficiency across Canada, India, PH, and Mexico teams.
  • Ensure smooth coordination between product sourcing (India/China) and sales (Amazon, Shopify, Walmart).

Financial & Performance Management

  • Partner with CFO/CPA and Finance team to ensure P&L discipline.
    • Monitor gross margins, TACOS, working capital, and inventory health.
  • Set quarterly KPIs for each department and ensure consistent reporting.
  • Growth Enablement
  • Support 3PL expansion in Ontario (logistics arm).
  • Drive marketplace expansion (Mexico, UAE, AU).
  • Ensure regulatory compliance (MOCRA, Health Canada, EU/UK SCPN, etc.) is built into launches.

People Management

  • Oversee HR Managers to ensure global alignment.
  • Resolve cross-team conflicts, restructure roles where needed.
  • Build leadership pipeline for scaling to 60+ employees.

Requirements

  • 710 years in e-commerce / D2C / Amazon-native operations.
  • Proven track record of scaling business from $10M $30M+ revenue.
  • Strong background in Amazon FBA ops, multi-country marketplaces, and supply chain.
  • Experience managing 40+ person distributed teams.
  • Hands-on with KPIs, dashboards, SOP creation, and process automation.
  • Excellent communicator, able to align India, PH, Canada, and Mexico teams.

Nice-to-Have

  • Exposure to beauty/personal care categories.
  • Experience in Shopify CRO / D2C growth.
  • Familiarity with financial reporting, CAC/LTV metrics, and tax compliance.
  • EOS/Traction framework experience (Integrator role).

What We Offer

  • Competitive salary (INR 2535 LPA / based on experience).
  • Opportunity to be the #2 in a rapidly scaling global e-commerce brand.
  • Direct mentorship from CEO.
  • Career progression to Global COO / President role as business expands to retail & 3PL.
  • Work with a multicultural team across 4 continents.

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