SEO Executive
2 days ago
About the Role
We are looking for a results-driven
SEO Executive
to develop, implement, and manage SEO strategies that improve organic visibility, traffic, and search rankings across major search engines. The ideal candidate should have hands-on experience in on-page, off-page, and technical SEO along with strong analytical and reporting skills.
Key Responsibilities
On-Page SEO
- Perform keyword research using tools like Google Keyword Planner, SEMrush, Ahrefs, etc.
- Optimize website content, meta tags, headings, alt text, and URLs.
- Improve website structure, internal linking, and user experience (UX).
- Conduct SEO audits and fix on-page issues.
Off-Page SEO
- Develop high-quality backlink strategies.
- Perform link-building activities (guest posts, outreach, classifieds, bookmarking, etc.).
- Maintain healthy domain authority and reduce spam backlinks.
Technical SEO
- Monitor website performance and loading speed.
- Ensure proper indexing and crawling through Google Search Console.
- Fix technical issues such as broken links, redirects, schema errors, sitemap issues, etc.
Content Optimization
- Work with content writers to optimize blogs, landing pages, and website content.
- Implement SEO best practices to improve content reach.
Analytics & Reporting
- Track keyword ranking, website traffic, and performance metrics.
- Generate weekly/monthly SEO reports.
- Analyze data to make data-driven decisions for SEO improvements.
Required Skills
- Strong understanding of search engine algorithms and ranking factors.
- Knowledge of SEO tools: Google Analytics, Search Console, Ahrefs, SEMrush, Moz, Screaming Frog.
- Familiarity with HTML, CSS, WordPress (preferred).
- Excellent analytical and problem-solving skills.
- Ability to work independently and meet deadlines.
Qualifications
- Bachelor's degree in Marketing, IT, Computer Science, or related field.
- 1–3 years of hands-on SEO experience.
- Google Analytics / HubSpot / SEMrush certification is a plus.
Key Performance Indicators (KPIs)
- Increase in organic traffic.
- Improvement in keyword rankings.
- Growth in quality backlinks.
- Overall domain authority improvement.
- Leads/Conversions through organic channels.
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