Performance Marketer

4 days ago

Patna, Bihar, India Mediversal Healthcare Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Performance Marketer – Google Ads & SEO (Healthcare Industry)

Location:
Patna

About Mediversal

Mediversal Healthcare is building Bihar and Eastern India's most trusted healthcare ecosystem — combining hospitals, digital health (Mediversal247 App), and homecare under one unified mission:
Trust
• Transparency
• Care.

As we expand across regions, we're looking for a
Performance Marketer
who can drive measurable growth through high-performing Google Ads and strong SEO strategies that bring care closer to people, digitally.

Role Overview

We're looking for a
data-driven performance marketer
who lives and breathes
Google Ads, analytics, and SEO
. You'll be responsible for building, managing, and optimizing campaigns that convert — from search and display to YouTube and remarketing.

This role also demands hands-on SEO execution — on-page, off-page, and technical — to grow organic visibility for Mediversal's digital assets (website, blogs, and app pages).

Key Responsibilities

Google Ads & Performance Marketing

  • Plan, execute, and optimize
    Google Search, Display, Video, and Performance Max
    campaigns.
  • Conduct
    keyword research, ad copy testing, bid optimization,
    and audience segmentation.
  • Create and manage
    conversion tracking, retargeting, and campaign automation
    .
  • Analyze campaign data, generate insights, and optimize CAC, CTR, and ROI.
  • Collaborate with product, design, and content teams for landing page A/B testing and CRO.

SEO Strategy & Execution

  • Develop and execute comprehensive
    SEO strategies
    for web and app growth.
  • Conduct
    site audits, keyword mapping, and backlink outreach.
  • Improve
    on-page optimization
    (titles, meta tags, schema, internal linking).
  • Partner with content and tech teams to ensure
    technical SEO compliance.
  • Track keyword rankings and website health using
    GA4, GSC, SEMrush, Ahrefs, or similar tools.

Analytics & Reporting

  • Build dashboards for campaign performance using Google Analytics, Data Studio, or Looker.
  • Present actionable insights and growth experiments to leadership.

What We're Looking For

  • 2–5 years of experience in
    Performance Marketing / Digital Growth / SEO.
  • Proven results in
    Google Ads ROI optimization and SEO ranking improvements.
  • Strong understanding of
    GA4, Google Tag Manager, Search Console, and keyword tools.
  • Experience with
    healthcare, e-commerce, or app-based businesses
    is a plus.
  • Highly analytical, detail-oriented, and passionate about measurable growth.

Why Join Us

  • Be part of a
    high-impact mission
    improving healthcare access in India.
  • Work with a
    data-driven, growth-focused team
    scaling across multiple cities.
  • Opportunity to lead digital performance for a brand that blends
    tech + healthcare empathy.

Apply Now:

If you love optimizing for both people and algorithms — and you thrive where healthcare meets performance — this role is for you.

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