Asst. Manager CRM

5 days ago

Hyderabad, Telangana, India Lansum & Mk Realty LLP Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Location: Lansum & MK Realty Hi-Rise Project ENCANTO, Puppalguda, Financial District

Job Type: Full-Time

Reports To: CRM Head

Job Summary:

We are seeking a dynamic and customer-focused Assistant Manager CRM to support and enhance customer relationship operations for our luxury residential project. The role involves managing the end-to-end customer lifecycle from booking to possession and post-handover — ensuring a seamless and premium experience for our esteemed clientele. The ideal candidate should have strong experience in CRM operations, client servicing, and collections management within the real estate sector, preferably in luxury or premium projects.

Key Responsibilities:

Customer Relationship Management

  • Assist in executing CRM strategies and ensuring smooth coordination between sales, marketing, finance, and project teams.
  • Manage the customer journey from onboarding to handover, ensuring timely communication and superior service standards.
  • Maintain updated customer records and ensure data accuracy in CRM systems.

Customer Engagement & Retention

  • Handle customer interactions, queries, and escalations with professionalism and empathy.
  • Implement communication flows such as project updates, payment reminders, and milestone notifications.
  • Support initiatives to enhance client satisfaction, drive retention, and encourage referrals.

Collections & Financial Coordination

  • Track and follow up on payment schedules to ensure timely collections.
  • Monitor overdue accounts (30+, 60+, 90+ days) and coordinate with finance for recovery actions.
  • Liaise with banks/NBFCs for loan disbursements aligned with construction progress and demand notes.

Data Management & Reporting

  • Maintain CRM data accuracy, ensure compliance with RERA and internal policies.
  • Generate and analyze CRM reports and dashboards for management review.
  • Provide insights to support decision-making and continuous process improvements.

Qualifications & Skills:

  • Graduate/Postgraduate in Business Management, Marketing, or related field (MBA preferred).
  • 4–8 years of experience in CRM or customer relationship operations, preferably in real estate.
  • Hands-on experience with real estate CRM software (Salesforce, Sell.Do, Zoho, or equivalent).
  • Excellent communication and interpersonal skills with a customer-centric approach.
  • Strong analytical and organizational abilities; proficient in data reporting and follow-ups.
  • Ability to manage multiple stakeholders and deliver superior service to HNI clients.

Key Attributes:

  • Professional, well-groomed, and customer-oriented demeanor.
  • Strong problem-solving ability and proactive attitude.
  • Team player with leadership potential and attention to detail.

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