Marketing Associate

1 week ago

Noida, Uttar Pradesh, India Oriserve Full time

Were looking for a hands-on, idea-driven Marketing Associate who can roll up their sleeves and take full ownership of B2B campaigns, from brainstorming to big launch

- From content and visuals to research and collateral, youll drive the work that drives our brand.
- If youre equal parts creative thinker and action taker, this role is your launchpad.
- What Youll Do
- End-to-End Campaign Execution
- Plan and execute multi-touch B2B campaigns across web, email, and social.
- Coordinate timelines, tasks, and cross-functional inputs from idea to launch.
- Ensure alignment with product, sales, and brand priorities.
- Content Creation & Strategy
- Write compelling, brand-aligned content for blogs, case studies, emails, landing pages, and social posts.
- Maintain a consistent voice across all channels and assets.
- Optimize content for SEO, engagement, and conversions.
- Visual Coordination
- Oversee the creation of campaign assets, work with designers, or use tools like Canva/Figma to ensure visual quality.
- Marketing and Audience Research
- Conduct market research and competitor analysis to identify opportunities and trends.
- Track B2B trends and Gen AI evolution
- Analytics & Optimization
- Utilize analytics tools to track, measure, and report on digital marketing performance
- Provide insights and recommendations based on data analysis.
- Collaboration
- Work closely with product, sales, and marketing teams to deeply understand our solutions and communicate their value.
- Be a sounding board for creative ideas and contribute to campaigns beyond content creation.
- What Makes You Our Ideal Candidate
- Bachelors/Masters degree in marketing, business, or related field.
- 2-3 years of proven experience in digital marketing or growth marketing, preferably in a technology or AI-related industry.
- Excellent communication and interpersonal skills.
- Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, SEO tools, CRMS, email automation, social media management tools, etc).
- Understands and is enthusiastically active on platforms like Quora, Medium, ProductHunt, Reddit, HARO, and Other communities etc.
- Strong writing and editing skills for content creation across various digital channels
- The ability to create visually appealing content using graphic design tools is a plus.
- In-depth knowledge of social media platforms and trends
- Experience in creating and managing social media advertising campaigns.
- Ability to analyze data and derive actionable insights for continuous improvement
- Familiarity with A/B testing methodologies.
- Flexibility to adapt to changing trends and technologies in the digital marketing landscape.
- Proactive approach to learning and staying updated on industry best practices.
- Ability to work independently and take ownership of end-to-end digital marketing responsibilities.
- Should be proactive and not be afraid to share and act on their ideas.
- What Youll Get
- Impact at Scale: Your content will directly influence how top enterprises see and engage with our brand.
- Freedom to Innovate: Experiment, fail, and succeedwe trust you to try new things and bring bold ideas to life.
- Startup Thrills: The fast-paced, high-adrenaline world of a startup where no two days are the same.
- Learning Opportunities: Surround yourself with AI visionaries and tech leaders working on groundbreaking innovations.
- If you're excited to work at the intersection of creativity, tech, and businessand you're ready to take ownership of campaigns that shape the futurewe'd love to hear from you.

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