Brand Manager
1 week ago
Brand Manager
Department: Marketing & Communications
Reports To: Marketing Manager / Operations Head
Role Summary
Responsible for planning, executing, and optimizing all digital marketing activities to increase the school's visibility, admissions, and brand presence across online platforms.
Key Responsibilities
- Manage school website updates, SEO optimization, and content accuracy.
- Plan and execute digital campaigns for admissions, events, and academic promotions.
- Handle social media pages (FB, Instagram, LinkedIn, YouTube).
- Create and edit digital content: posters, videos, reels, promotional creatives.
- Run Google Ads, Meta Ads, and performance-based campaigns.
- Track performance metrics using Google Analytics & other tools.
- Implement email/SMS/WhatsApp marketing campaigns.
- Coordinate with internal teams for content, event photos, achievements, etc.
- Ensure timely posting of academic updates, achievements, and announcements.
- Monitor competitors' digital activity and provide insights.
- Build and manage online reputation (reviews, ratings, feedback).
- Handle SEO keyword research and improve website ranking.
- Maintain digital asset library (photos, videos, creatives).
- Support admissions team with digital leads and reports.
Skills Required
- Strong knowledge of SEO, SEM, SMO.
- Google Ads, Meta Ads, and Analytics expertise.
- Graphic design skills (Canva/Photoshop).
- Video editing basics (CapCut/Premiere).
- Excellent communication and creativity.
- Understanding of school branding & education sector trends.
Qualifications
- Any Degree (Preferred: B.Tech, BCA, BBA, MBA, or Digital Marketing Certification).
- 2–5 years of digital marketing experience (school experience preferred).
Interested candidates apply ion our website or on Indeed.
Employee Benefits
- Medical Insurance for employee and dependents.
- Provident Fund (PF) as per statutory norms.
- Annual Performance Bonus.
- Continuous Training & Development.
- Staff Ward Fee Concession (as per policy).
- Leave Benefits:
- Casual Leave (CL)
- Earned Leave (EL)
- Maternity Leave – up to 26 weeks as per Maternity Benefit Act.
Compensation
Attractive salary as per qualifications and experience, with yearly appraisal and growth opportunities.
Job Types: Full-time, Permanent
Pay: ₹35, ₹60,000.00 per month
Work Location: In person
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