marketing manager

19 hours ago

Coimbatore, Tamil Nadu, India Yamaha Showroom-Oxena Motors Full time ₹ 5,92,907 per year

An Automotive Marketing Manager develops and executes marketing strategies to boost brand awareness, sales, and customer engagement within the automotive industry. This role involves analyzing market trends, managing digital marketing campaigns, collaborating with sales teams, and crafting compelling marketing materials. Ultimately, the Automotive Marketing Manager plays a vital role in shaping the company's market position and driving revenue growth. Key Responsibilities:

  • Developing and executing marketing strategies:This includes creating both short-term and long-term marketing plans, setting objectives, and defining strategies to achieve them.
  • Managing digital marketing campaigns:This involves overseeing PPC, SEO, email marketing, and social media campaigns, analyzing performance, and optimizing for maximum impact.
  • Analyzing market trends and customer behavior:This includes staying informed about the latest trends in the automotive industry, understanding customer preferences, and identifying new opportunities.
  • Collaborating with sales and other teams:This involves working closely with the sales team to align marketing efforts with sales goals, as well as collaborating with product development, creative teams, and other departments.
  • Managing marketing budgets and resources:This involves allocating resources effectively, tracking expenses, and ensuring that marketing activities stay within budget.
  • Creating marketing materials:This includes developing compelling website content, social media posts, email campaigns, and other marketing collateral.
  • Monitoring and reporting on campaign performance:This involves tracking key performance indicators (KPIs), analyzing results, and making adjustments to optimize campaigns.
  • Building and maintaining brand awareness:This involves ensuring consistent brand messaging across all marketing channels and building a strong brand identity.
  • Staying up-to-date on industry trends:This includes keeping abreast of the latest technologies, platforms, and marketing strategies in the automotive industry.

Skills and Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field:A strong foundation in marketing principles is essential.
  • Proven experience in digital marketing, preferably in the automotive industry:Experience in managing PPC, SEO, email marketing, and social media campaigns is crucial.
  • Strong analytical and data-driven skills:The ability to analyze data, track performance, and make data-driven decisions is important.
  • Excellent communication and interpersonal skills:The ability to communicate effectively with various stakeholders, including sales teams, creative teams, and senior management.
  • Creative thinking and problem-solving skills:The ability to develop innovative marketing strategies and solutions to challenges.
  • Project management skills:The ability to manage multiple projects simultaneously, meet deadlines, and work effectively in a fast-paced environment.
  • Knowledge of CRM and marketing automation tools:Familiarity with CRM systems and marketing automation platforms can enhance efficiency.
  • Passion for the automotive industry:A genuine interest in cars and the automotive industry is important for success in this role.

Job Type: Full-time

Pay: ₹12, ₹49,246.43 per month

Benefits:

  • Cell phone reimbursement
  • Food provided
  • Health insurance
  • Provident Fund

Work Location: In person

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