PPC Executive/ Digital Marketing

2 days ago

Ahmedabad, Gujarat, India Zigsaw Full time
Job Description:- (Required Experience 2+ years) - Must have hands-on experience in E-commerce & Shopping campaigns Responsibilities:
Being informed of the latest developments and trends in PPC and being the in house expert;
Analyzing the success of the paid campaigns;
Reporting the results of campaigns to key stakeholders;
Planning and developing an effective paid media strategy;
Gather data and report on campaign statistics to help to improve overall campaign performance, traffic, ACPC, ACoS / ROAS, CTR
Plan and implement organic and paid search initiatives;
Leading across paid media activity, across key channels, including Google Ads & Facebook and Instagram advertising;
Manage and monitor spend for PPC and SEO in lines with digital budget;
Build and manage paid advertising campaigns through Amazon Marketing Services, Google Ads and Facebook Ads;
Budget planning and budget management with flexible month/annual PPC budgets;
Strong knowledge of SEO is beneficial;
Profitably increase Ad spend/ROI;
Analyse and evaluate campaign success but identifying any future opportunities;
Monitoring and ever improving ways to optimise campaigns and take on board future learning briefs;
Running all PPC channels, including Google AdWords and retargeting.

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