Vice President

Zee Entertainment Enterprises Limited - Content - Hindi GEC - Zee TV - Brand Management

Mumbai

Job Description

Role Overview

The Marketing Head – Zee TV is a n end to end Marketing role that drives unified Marketing strategy and brand activation for Linear broadcast + Hindi Z5. Operating in a matrix environment between the Business Head and the Chief Marketing Officer, this leader orchestrates complex, multi-stakeholder outcomes that drives reach and viewership for Zee TV, digital consumption and viewer reach for Hindi Episodic content on Z5, and brand leadership in the Hindi GEC category.

The role demands thinking big and disruptive while also being hands on with GTM plans and platforms activations, who can effectively operate across broadcast ecosystems and digital environments, driving episodic marketing, new content launch strategy, and data-driven experimentation. This leader must act aggressively and with urgency, anticipate category trends, mitigate external market share pressures, and architect disruptive marketing plans that elevate Zee TV as the preferred brands for viewers, digital users and advertising partners.

Key Responsibilities

1. Strategic & Matrix Leadership

2. Create and own a unified marketing strategy that delivers outcomes across Linear Television, Zee5 and other third-party video platforms.

3. Effectively communicate and manage matrix alignment between the Business Head, CMO, and central content teams, in managing strategic priorities, stakeholder requirements, and cross-functional outcomes.
4. Build future-focussed playbooks that integrate episodic performance, brand perception, and platform reach growth.

5. Act as a thought partner and collaborator to Linear Programming and Z5 platform teams to reimagine content launches, audience journeys, and emerging consumer behaviours.

6. Integrated Campaign Architecture & Execution

7. Lead 360° campaign strategy for fiction, non-fiction, tentpole events, and specials—ensuring cohesive storytelling across TV, digital, social, OOH, radio, creator ecosystems, and retail touchpoints.

8. Deliver synchronised episodic marketing, ensuring daily/weekly pushes amplify both Linear tune-ins and ZEE5 episode completions.
9. Build experimentation frameworks (A/B, creative lifts, segmentation tests) to improve conversion, retention, and multi-episode engagement on ZEE5.

10. Drive platform-native innovations such as short-format teasers, interactive formats, influencer amplification, and micro-audience targeting.

11. Brand & Content Marketing Leadership

12. Strengthen Zee TV's brand equity and emotional territory in the Hindi GEC landscape with distinctive campaigns, narratives, and IP-first storytelling.

13. Inspire creative partners, social agencies and media planners to create Big Ideas, define the signature brand voice across all customer touchpoints.

14. Lead the GTM strategy for all major launches, leveraging the power of content, digital touchpoints, partnerships, and PR narratives.

15. Viewer Insights, Data Intelligence & Measurement

16. Integrate BARC trends, OTT analytics, audience cohorts, and cultural insights into actionable marketing strategies.

17. Own the FPD gathering mission through innovative programs that unify Linear and digital platform engagement, create large scale FPD data base

18. Leverage social listening, brand tracks, and competitive intelligence to identify shifts in consumer behaviour and content resonance, translating viewers analytics into predictive content and marketing recommendations.

19. Budget, ROI & Operational Excellence

20. Own the annual and quarterly marketing budgets across Linear and Digital.

21. Drive efficiency through smart media planning, sharper creative deployment, and cost-effective reach models, on ground connect at scale.
22. Ensure compliance with brand governance, regulatory norms, and content sensitivities.
23. Institutionalise SOPs, dashboards, and agile marketing plans for predictable execution.

Job Requirement

Skills & Qualifications

• 15–20 years of marketing experience in Broadcast, OTT, Digital Entertainment, or similar consumer-centric industries.
• Deep understanding of the Hindi GEC competitive landscape, content formats, audience segments, and market dynamics.
• Demonstrated success in leading multi-channel campaigns, scaling digital content performance, and shaping brand strategy.
• Strong capability in data interpretation, video analytics, creative optimisation, and cross-platform marketing flows.
• Proven ability to operate in a matrix environment, manage competing priorities, and influence senior stakeholders.
• Exceptional storytelling, and team-building abilities.
• A creative-strategic hybrid thinker who is comfortable with both brand craft and digital metrics.