SEO Specialist

4 days ago

Salt Lake Kolkata West Bengal, India The Pephouse Full time ₹ 2,00,000 - ₹ 4,00,000 per year

Key Responsibilities:

  • Conduct keyword research and analysis to identify growth opportunities.
  • Develop and implement effective on-page and off-page SEO strategies.
  • Optimize website content, meta tags, URLs, and internal linking structure.
  • Perform regular technical SEO audits and coordinate with developers to resolve issues.
  • Manage and monitor backlinks, ensuring a healthy link profile.
  • Track, report, and analyze website analytics and performance metrics using tools like Google Analytics, Google Search Console, and SEMrush/Ahrefs.
  • Stay updated with the latest SEO trends, algorithm updates, and industry best practices.
  • Collaborate with content, design, and performance teams to ensure SEO best practices are integrated into all campaigns.
  • Prepare and present monthly SEO performance reports to clients and internal stakeholders.

Required Skills & Qualifications:

  • Bachelor's degree in Marketing, Communications, or related field.
  • 1–3 years of experience in SEO within a digital marketing agency (preferred).
  • Strong understanding of search engine algorithms and ranking factors.
  • Proficiency with SEO tools such as Google Analytics, Search Console, Ahrefs, SEMrush, Moz, etc.
  • Knowledge of HTML/CSS basics and website CMS platforms like WordPress.
  • Excellent analytical, problem-solving, and communication skills.
  • Ability to manage multiple projects and deliver results under deadlines.

Job Type: Full-time

Pay: ₹15, ₹20,000.00 per month

Work Location: In person

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