SEO /smo Executive

2 weeks ago

Salt Lake Kolkata West Bengal, India Crescentek Full time

We are looking for a result-driven SEO executive to be responsible for developing optimized web content. The SEO executive's responsibilities include working closely with the marketing team to achieve SEO objectives, measuring the success of SEO and ROI, and assisting with the maintenance of the website's architecture to ensure user-friendliness.

**AND**

We are looking for an experienced and creative Social Media Specialist to join our team. Social Media Specialists are responsible for planning, implementing and monitoring Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales or Leads.

**Duties and responsibilities**:
1.Builds Also, presents analytics reports, site audits, keyword analysis reports, and competitive analysis reports to company executives.

2. ALL SEO activities, including on-page, off-page, content, and technical strategies.

3. Depth knowledge in Keywords Research.

4. Knows how to use popular SEO tools like (Semrush, Ah refs and Screaming Frog, Etc ).

5. In hand experience in Setup GA4, Google Tag Manager, Enhanced eCommerce.

6. Knows basic HTML and CSS skills.

7. Learns quickly and enjoys taking on new challenges.

8. Understanding of search engine algorithms and ranking methods.

9. Familiarity with WordPress or other content management systems.

########################################################################

**Duties and responsibilities**:

- Develop, implement and manage our social media strategy
- Can create social media calendar for client
- Understanding of tools like Canvas and Photoshop.
- Must have knowledge in Social Media campaigning(Facebook, Instagram, LinkedIn Ads).
- Measure the success of every social media campaign
- Must have knowledge in Meta - Facebook Pixel.
- Must have experience in Facebook & Instagram Shop Setup & Manage.
- Excellent copywriting skills.
- Must have good communication in English.
- Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram and YouTube, adapting content to suit different channels.
- Define most important social media KPIs
- Analyses competitor activity.
- Stay up to date with the latest social media best practices and technologies
- Manage, monitor, and create internal weekly, and monthly reports of all channels and track the effectiveness & postings required of campaigns and brand activities.
- Responsible for branding awareness of how to build a brand identity.

**Requirements**:

- 2 year of experience in handling Social Media Pages and running paid ad campaigns.
- Excellent understanding of digital marketing concepts
- Strong creative and analytical skills
- Basic SEO knowledge
- Social media page boost up, creating and monitoring ad campaigns.
- Strong knowledge of Google updates and algorithms.
- Excellence in written communication skills.
- Strong understanding of current online marketing concepts, strategy, and best practice.
- Responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
- Previous experience in a similar digital marketing role or perform similar campaigns. Up-to-date with the latest trends and best practices in SEO.
- Strong analytical and reporting skills for Landing Pages, UX, & Lead Gen.

**Job Information**:
Industry
- IT Services

Work Experience
- 1-3 years

Salary
- 10 - 25 K

City
- Salt Lake, Sector-v

State/Province
- West Bengal

Country
- India

Zip/Postal Code
- 700091

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