Area Sales Manager

3 days ago

Surat, Gujarat, India Chhabee Nutricos Industries LLP Full time

Key Roles & Responsibilities

Sales & Target Achievement

  • Achieve monthly, quarterly, and annual sales targets (primary & secondary) for the assigned area.
  • Execute company sales plans and promotional schemes effectively in the market.
  • Drive volume growth, outlet expansion, and product visibility across all key routes.

Distributor & Wholesaler Management

  • Appoint, develop, and manage distributors and wholesalers as per company norms.
  • Ensure proper market coverage, beat planning, and stock availability.
  • Monitor distributor performance, stock levels, and secondary sales.
  • Resolve distributor issues related to supply, claims, schemes, and operations.

Field Force Management

  • Lead, train, and motivate Sales Officers, Sales Executives, and Promoters.
  • Plan daily routes, joint field work, and market visits to improve productivity.
  • Monitor field KPIs such as coverage, productivity, strike rate, and call efficiency.
  • Conduct regular performance reviews and on-the-job coaching.

Operations & Market Execution

  • Ensure smooth day-to-day sales operations, order processing, and dispatch coordination.
  • Implement trade schemes, displays, and promotional activities at the outlet level.
  • Ensure proper execution of merchandising standards and brand visibility.
  • Handle market complaints and ensure timely resolution.

Collections & Accounts Control

  • Manage outstanding payments, collections, and credit control as per company policy.
  • Maintain payment books, distributor ledgers, and collection records accurately.
  • Ensure timely collections and minimize overdue and bad debts.
  • Coordinate with finance team for reconciliation and compliance.

Reporting & MIS

  • Prepare and submit daily, weekly, and monthly sales reports.
  • Track market data, competitor activity, pricing, and promotions.
  • Analyze sales trends and recommend corrective actions.

Key Skills

  • FMCG / Food & Beverages Sales
  • Distributor & Wholesaler Appointment
  • Field Force Management
  • Primary & Secondary Sales
  • Collections & Credit Control
  • Market Execution & Operations
  • Team Leadership & Communication

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