Creative Director

1 week ago

Bengaluru, Karnataka, India Assessli ™ Full time

Creative Director — InDots

Hiring Entity:
 Assessli

Workstream:
 InDots (full ownership)

Location:
 Bangalore (Work from Office)

Type:
 Full-time | Leadership Role

About InDots

InDots is not an NGO.

It is a 
people-led movement and platform
 reimagining how content, community, and contribution come together to create 
real, measurable social impact
.

We believe stories should not end at awareness.

They should lead to 
participation, action, and change
.

The Role

As 
Creative Director — InDots
, you are the 
architect of InDots' creative vision
.

You will define:

  • What stories InDots tells
  • How they are told
  • Why they matter

This role sits at the 
intersection of storytelling, culture, and execution
, and leads 
all creative functions end-to-end
.

You are not here to manage output.

You are here to 
shape narrative, taste, and direction
.

What You'll Own
Narrative & Creative Vision

  • Define InDots' creative philosophy, voice, and long-term narrative
  • Translate complex social, human, and systemic ideas into compelling stories
  • Build cohesive story arcs across formats and platforms
  • Ensure dignity-first, non-performative, credible storytelling

Story, Script & Format Leadership

  • Lead ideation for:
  • Documentaries
  • Vlogs
  • Podcasts
  • Talk shows
  • Impact films & cinematic showreels
  • Write, review, and refine scripts, outlines, and narrative beats
  • Create repeatable formats and series aligned with the InDots content calendar

Creative Direction & Quality Control

  • Set and protect the creative bar across all content
  • Review and approve content before publishing
  • Balance speed with depth, clarity with emotion
  • Ensure consistency across video, audio, visual, and written formats

Team Leadership

  • Lead and mentor:
  • Content creators & vloggers
  • Video editors & motion designers
  • Illustrators & visual storytellers
  • Social & distribution creatives
  • Build a high-trust, high-taste creative culture
  • Collaborate closely with product, community, partnerships, and leadership teams

Content → Community → Impact Loop

  • Ensure content is structurally connected to:
  • Community participation
  • Events and on-ground work
  • Projects and campaigns
  • Avoid "content for content's sake"
  • Make content a catalyst, not a conclusion

Who You Are

You are someone who:

  • Thinks in 
    stories, not posts
  • Has strong creative judgement and ethical clarity
  • Understands India — culturally, socially, emotionally
  • Can zoom out to define vision and zoom in to refine details
  • Believes storytelling carries responsibility

You may come from:

  • Documentary / film / media studios
  • Editorial or long-form content platforms
  • Culture-led brands or movements
  • Purpose-driven storytelling ecosystems

Skills & Experience

  • Proven experience leading creative or editorial teams
  • Strong storytelling and scripting capability
  • Deep understanding of video, audio, and digital formats
  • Ability to guide creators without micromanaging
  • High taste level and long-term narrative thinking

Tools matter less than 
judgement, intent, and clarity
.

What This Role Is NOT

  • Not a social media manager role
  • Not a performance marketing role
  • Not a production-only role
  • Not trend-chasing or influencer-first

This is 
creative leadership with societal consequence
.

Why This Role Matters

The Creative Director will decide whether InDots feels like:

  • another "good initiative"
  • or
  • a movement people believe in and participate in

Your work will shape:

  • how contribution is perceived
  • how creators use their voice
  • how communities engage with change

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