Senior Manager

4 days ago

Ahmedabad, Gujarat, India Sterling Addlife Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Description: We are seeking a highly experienced and dynamic Senior Manager Branding, PR & Communication to lead our brand strategy, public relations, communications efforts. The ideal candidate will have a proven track record of 10+ years in brand building, consumer marketing, corporate communications, PR, Communication & Media Buying, preferably within the healthcare, hospitality, or a related service-oriented industry. This role requires a strategic thinker with a deep understanding of consumer insights, digital marketing, media relations, and integrated marketing operations and communications (MARCOM).

1. Brand Strategy & Management:

  • Translate the hospitals business strategy into a clear brand architecture and messaging framework
  • Ensure consistency in brand identity and reputation across all touchpoints, including physical locations, digital platforms, and marketing materials.
  • Define differentiators and brand promise for Sterling and its Centres of Excellence (Cardiology, Oncology etc)
  • Conduct market research, social listening and consumer insights analysis to identify brand opportunities and track brand health.

2. Integrated Marketing Communication and campaigns:

  • Plan, develop, and execute integrated marketing campaigns that span across various channels, including digital, print, radio, and OOH (Out-of-Home).
  • Work closely with internal teams (e.g., Clinical Operations, Business Development) to develop content themes across centre of excellence, new service launches, hospital openings, doctor profiles
  • Oversee the creation of all marketing collateral, including brochures, corporate presentations, and website content, ensuring brand consistency.

3. Public Relations & Media Relations, Media Buying:

  • Lead development and execution of a proactive and reactive public relations strategy. Ability to develop media relations and media buying.
  • Manage relationships with key media outlets, journalists, and industry influencers.
  • Identify co-branding, event and sponsorships that align with Sterling's brand ethos
  • Manage crisis communications effectively, protecting the company's reputation and maintaining public trust.

4. Stakeholder Management & Collaboration:

  • Serve as the primary point of contact for external agencies, including PR firms, creative agencies, and media buying agencies.
  • Collaborate with and influence internal stakeholders to align marketing and communications to achieve scale and brand presence in CMEs, doctor events and public health camps
  • Mentor and guide a team of internal professionals and nurture a high performing agency ecosystem

Desired Profile

Master's degree in marketing, Communications and Content Creation, Public Relations, or a related field.

  • 7-10 years of core experience in brand management, public relations, consumer marketing, and corporate communications.
  • Proven expertise in brand building from strategy to execution.
  • Ability to create strong creative briefs and communication plans.
  • Extensive experience in media relations and crisis communications.
  • Proven track record in managing media buying and agency relationships.
  • Exceptional communication (written and verbal), presentation, and interpersonal skills.
  • Ability to think strategically, analyze data, and make data-driven decisions.
  • Strong leadership and team management capabilities.

Experience in the healthcare or a related service industry is highly preferred

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