Sr Executive – Performance Marketing

2 weeks ago


Sarat Bose Road Kolkata West Bengal, India Bizaccenknnect Full time ₹ 36,00,000 - ₹ 40,80,000 per year

Job Title: Sr Executive – Performance Marketing (D2C / E-commerce - Beauty & Personal care only )

Location: Kolkata

Experience: 3–5 years

Reports To: Manager - Marketing

Job Summary:

We are seeking a skilled Sr Executive – Performance Marketing to lead and optimize paid media campaigns across Google, Meta, YouTube, and other platforms. The ideal candidate will have experience managing large ad budgets (₹80 Lac.+/month) and a strong grasp of ROI-driven strategies for customer acquisition and revenue growth.

Key Responsibilities:

  • Plan, execute & scale paid campaigns (Google Ads, Meta, YouTube, Programmatic) focused on sales & conversions.
  • Optimize CAC, ROAS, and LTV using audience segmentation & retargeting.
  • Manage ₹80 Lac.+ monthly ad budget with detailed reporting & performance tracking.
  • Leverage GA, Meta BM, and A/B testing to enhance funnel efficiency.
  • Collaborate with creative teams for ad optimization & CRO.

Requirements:

  • 3–5 years of experience in D2C/E-commerce performance marketing.
  • Expertise in Google Ads, Meta Ads, YouTube, and programmatic buying.
  • Strong analytical skills; hands-on with Google Analytics & Excel.
  • Proven ability to run high-budget, ROI-positive campaigns.

Contact:

[]

Connect or drop your cv directly here as well

Regards

Job Types: Full-time, Permanent

Pay: ₹35, ₹68,000.00 per month


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