Sr Executive – Performance Marketing
2 weeks ago
Job Title: Sr Executive – Performance Marketing (D2C / E-commerce - Beauty & Personal care only )
Location: Kolkata
Experience: 3–5 years
Reports To: Manager - Marketing
Job Summary:
We are seeking a skilled Sr Executive – Performance Marketing to lead and optimize paid media campaigns across Google, Meta, YouTube, and other platforms. The ideal candidate will have experience managing large ad budgets (₹80 Lac.+/month) and a strong grasp of ROI-driven strategies for customer acquisition and revenue growth.
Key Responsibilities:
- Plan, execute & scale paid campaigns (Google Ads, Meta, YouTube, Programmatic) focused on sales & conversions.
- Optimize CAC, ROAS, and LTV using audience segmentation & retargeting.
- Manage ₹80 Lac.+ monthly ad budget with detailed reporting & performance tracking.
- Leverage GA, Meta BM, and A/B testing to enhance funnel efficiency.
- Collaborate with creative teams for ad optimization & CRO.
Requirements:
- 3–5 years of experience in D2C/E-commerce performance marketing.
- Expertise in Google Ads, Meta Ads, YouTube, and programmatic buying.
- Strong analytical skills; hands-on with Google Analytics & Excel.
- Proven ability to run high-budget, ROI-positive campaigns.
Contact:
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Connect or drop your cv directly here as well
Regards
Job Types: Full-time, Permanent
Pay: ₹35, ₹68,000.00 per month
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