Marketing Manager

2 days ago

Mumbai, Maharashtra, India REPRESENT Full time ₹ 12,00,000 - ₹ 24,00,000 per year

About REPRESENT:

REPRESENT is India's leading talent management company specializing in music. With a stronghold on the evolving pop culture and music landscape, REPRESENT aims to build global careers for Indian talent.This is both a creative and leadership role, managing a cross-functional in-house marketing team and interfacing directly with artists, platforms, partners, and collaborators.

Job Title:
Marketing Manager

Location:
Mumbai

Type:
Full Time

Job Description:

We're looking for a Marketing Manager who can lead always-on artist marketing and music release campaigns across a diverse talent roster. This role is perfect for someone who lives and breathes culture, has a deep understanding of Gen Z + millennial audiences, and knows how to launch songs, scale stories, and grow artist brands.

Key Responsibilities:

  • Build and execute brand + audience development strategies for roster artists.
  • Oversee social and digital content strategy in collaboration with the creative/content team.
  • Identify partnerships, viral moments, influencer and community strategies to expand artist fandom.
  • Lead creative brand positioning for each artist based on career stage and vision.

Song & Campaign Marketing

  • Own and lead full-stack campaigns for song/album/EP rollouts
  • Develop launch timelines, media strategies, and roll-out plans with PR, media, creative
  • Collaborate with artist teams, labels (if applicable), and DSPs to execute impactful launches

Innovate with platform-led campaigns (e.g., Instagram, Spotify Canvas, YouTube Shorts, etc.)

Team Leadership

  • Lead and manage a small but high-functioning team across:
  • DSP / TV / Radio Relations
  • PR & Communications
  • Partnerships & Brand Collaborations
  • Digital Media Strategy & Buying
  • Be the connective tissue between creative, commerce, and comms

What You Bring

  • 6–10 years of music/entertainment/brand marketing experience (preferably talent-first)
  • Proven track record of launching successful music or creator campaigns
  • Strong leadership skills—able to guide teams and manage high-stakes relationships
  • Deep understanding of the Indian and global youth culture landscape
  • Platform-native thinking (YouTube, Spotify, Instagram, Moj, Snap, etc.)
  • Bonus: relationships with DSPs, music media, influencers, brands, or TV/radio

Why This Role Matters

This is not a cookie-cutter label job. You'll work at the bleeding edge of what pop culture looks like in India—combining artist marketing, IP storytelling, and release campaigns into one seamless motion. You'll get to shape the narrative of some of the most exciting artists in the country—and launch music that travels far beyond just the streams.

Please send your Resume -

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