Senior Manager, Audience Segmentation

Ready to build the future with AI? 
At Genpact, we don't just keep up with technology—we set the pace. AI and digital innovation are redefining industries, and we're leading the charge. Genpact's AI Gigafactory, our industry-first accelerator, is an example of how we're scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our breakthrough solutions tackle companies' most complex challenges. 
If you thrive in a fast-moving, innovation-driven environment, love building and deploying cutting-edge AI solutions, and want to push the boundaries of what's possible, this is your moment. 
Genpact (NYSE\: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions – we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at  and on LinkedIn, X, YouTube, and Facebook. 
Work with Membership, IT and Digital teams to gain strong knowledge of new data and how to leverage it properly.
Inviting applications for the role of Senior Manager, Audience Segmentation
Responsibilities

•    We are looking for a detail-oriented Senior Segmentation Analyst who can be an expert in the data. Bringing to life member experience strategies, personalization and test and learn strategies.

•    Work with cross functional partners across the business teams, marketing, analytics, digital, marketing ops, IT, digital and creative to gather and refine requirements, make recommendations on audience approach, build implementation strategies, execute and deliver flawless cross channel campaigns.

•    Determine the optimal audience and data approach depending on campaign and channel requirements, testing strategies and data availability. Ensuring consistent member experience across channels.

•    Leverage a combination of Adobe campaign and programing to execute cross channel journey workflows and deliver audiences and personalization data across channels. Including audience build, testing implementation, offer details, data needed for personalization, channel outputs, and close the loop with output for analytics tool.

•    Maintain campaign documentation and workflows with extreme attention to detail. Ensuring final details and implementation strategy are up to date.

•    Work with internal channel partners, vendors and 3rd party partners to test and implement data/audience delivery, new functionality and optimizations.

•    Collaborate with IT to test and implement new data and functionality within Adobe Campaign.

•    Partner with analytics to test new models.

•    Experience in project management and database marketing; retail industry experience a plus. 

•    An understanding of direct mail, email, push, SMS and digital marketing

•    Expert level knowledge of Adobe Campaign. Experience in multiple CRM systems a plus.

•    Ability to leverage JavaScript coding directly in Adobe Campaign workflow steps to perform complex data manipulations or conditional logic when needed.

•    Expertise with at least one data/analytics programming language to pull datasets from enterprise data warehouse (e.g. SQL/SAS/R/Python)

•    Experience with developing implementation strategies for complex test designs.

•    Strong analytic and critical thinking skills.

•    An extreme sense of responsibility to protect customer data

•    Ability to prioritize and accomplish multiple tasks within established timeframes.

•    Extreme attention to detail and strong sense of QA and validation steps to implement in order to deliver with complete accuracy.

•    Strong communication skills a must

Qualifications we seek in you
Minimum Qualifications

•    Bachelor's degree in information systems, Marketing, Business Analytics, or a related field

•    Experience in project management and database marketing; experience in the retail industry is a plus

•    Proficiency in Adobe Campaign; experience with multiple CRM systems is advantageous

•    Strong knowledge of direct mail, email, push, SMS, and digital marketing channels

•    Hands-on experience using JavaScript within Adobe Campaign workflows for complex data manipulations

•    Proficiency in at least one data/analytics programming language (e.g., SQL, SAS, R, or Python)

•    Demonstrated experience in developing and implementing complex test strategies

•    Strong analytical thinking and problem-solving skills

•    Exceptional attention to detail and a rigorous approach to quality assurance and validation

•    Deep understanding of customer data privacy and protection

•    Excellent organizational and time management skills, with the ability to handle multiple priorities

•    Strong communication and collaboration skills

•    Proficient in Microsoft Excel, PowerPoint, and Word; experience with is a plus
Why join Genpact? 

•    Lead AI-first transformation – Build and scale AI solutions that redefine industries 

•    Make an impact – Drive change for global enterprises and solve business challenges that matter 

•    Accelerate your career—Gain hands-on experience, world-class training, mentorship, and AI certifications to advance your skills 

•    Grow with the best – Learn from top engineers, data scientists, and AI experts in a dynamic, fast-moving workplace 

•    Committed to ethical AI – Work in an environment where governance, transparency, and security are at the core of everything we build 

•    Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress 
Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters\: Up.  
Let's build tomorrow together. 

Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.  
Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.