Segment Marketer

3 days ago

Bengaluru, Karnataka, India Domnic Lewis Pvt. Ltd Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Key Responsibilities:

  • Market Analysis: Conduct thorough market research to identify trends, customer needs, and competitive landscape within the Industrial Trade Retail segment.

  • Strategy Development: Develop and implement marketing strategies that align with business objectives and drive growth in the segment.

  • Product Positioning: Collaborate with product management to ensure effective positioning and messaging of abrasive products.

  • Campaign Management: Plan, execute, and evaluate marketing campaigns across various channels, including digital, print, and events.

  • Sales Support: Work closely with the sales team to provide marketing tools and support that enhance customer engagement and drive sales.

  • Brand Development: Strengthen brand presence and awareness in the market through targeted marketing initiatives.

  • Performance Tracking: Monitor and analyze the performance of marketing activities, providing insights and recommendations for improvement.

  • Stakeholder Collaboration: Collaborate with cross-functional teams, including sales, product management, and customer service, to ensure cohesive marketing efforts.

Qualifications:

  • Bachelor//'s degree in Engineering/Marketing/Business Administration, or a related field. MBA preferred.

  • Minimum of 3 years of experience in marketing, preferably within the industrial or manufacturing sector.

  • Strong understanding of the abrasives market and industrial trade retail segment.

  • Proven track record of developing and executing successful marketing strategies.

  • Excellent communication and interpersonal skills.

  • Ability to work independently and as part of a team.

  • Proficiency in digital marketing tools and platforms.

  • Strong analytical skills and attention to detail.

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