Adobe Experience Platform Manager

5 days ago

Bengaluru, Karnataka, India Malabar Group Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Job Title: Manager – Adobe Experience Platform (RT-CDP)

Location: Mumbai / Bangalore / Calicut

Department: Omni-Channel

Role Overview

We are seeking an experienced and data-driven
Manager – Adobe Experience Platform (AEP)
to manage and optimize our Real-Time Customer Data Platform (RT-CDP). The role involves building and maintaining customer segments, managing data flows, defining audience activation rules, and ensuring seamless integration of data sources like Adobe Analytics, CRM, POS, and e-commerce systems.

The ideal candidate will be hands-on with Adobe AEP and have a strong understanding of customer data, segmentation logic, and omni-channel personalization use cases.

Key Responsibilities

A. Platform Management & Operations

  • Manage day-to-day operations of
    Adobe Experience Platform (RT-CDP)
    .
  • Ensure proper ingestion, mapping, and harmonization of data from Adobe Analytics, CRM, POS, and digital platforms.
  • Monitor data quality, identity resolution, and audience accuracy.
  • Collaborate with IT and Adobe support teams for platform governance and maintenance.

B. Audience Segmentation & Activation

  • Build and maintain
    customer segments
    and
    activation rules
    within AEP.
  • Use behavioural, transactional, and demographic data to create actionable audiences.
  • Enable audience sharing and activation across Adobe Campaign, Adobe Target, and other downstream systems.
  • Support campaign execution with accurate and timely audience delivery.

C. Data & Analytics Integration

  • Work closely with analytics and CRM teams to define
    data schemas, attributes, and use cases
    .
  • Leverage insights from
    Adobe Analytics
    to refine segmentation and personalization strategies.
  • Ensure compliance with data privacy and consent management frameworks.

D. Stakeholder Collaboration

  • Partner with marketing, CRM, e-commerce, and store teams to understand business goals and translate them into audience strategies.
  • Coordinate with Adobe consultants and internal IT for implementation and troubleshooting.
  • Document workflows, rules, and operational best practices.

Required Skills & Qualifications

  • Bachelor's or Master's degree
    in Computer Science, Marketing Technology, Data Analytics, or related field.
  • 3–6 years
    of experience managing customer data platforms (preferably Adobe AEP).
  • Strong working knowledge of:
  • Adobe Experience Platform (Profiles, Segments, Destinations, Dataflows)
  • Adobe Analytics and Adobe Campaign / Target integration
  • Data governance and identity resolution concepts
  • JSON, XDM schema, and API-based integrations (preferred)
  • Analytical mindset with attention to data quality and segmentation logic.
  • Ability to translate business requirements into technical configurations.
  • Hand-on exposure to marketing automation and personalization platforms.

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