SPE - Digital marketing/ Ad Optimization

1 week ago

Hyderabad, Telangana, India Cognizant Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Description: Ad Optimization Analyst

Role Overview: We are looking for a detail-oriented and proactive Google Ads Optimization Analyst to manage and optimize paid search, video, shopping, and display campaigns for global clients.. This role is key in driving campaign performance improvements, optimizing key metrics, and ensuring the seamless execution of Google Ads strategies to meet client KPIs.

Key Responsibilities:

  • Campaign Optimization: Manage and optimize high-performing Google Ads campaigns across Search, Video (YouTube), Shopping/PMax, and Display/Demand Gen. This includes keyword research (Leverage tools in Google Ads such as Performance Planner, Reach Planner, Keyword Planner), bidding strategies, ad copy optimization, budget allocation, campaign structuring, targeting, performance tracking, and resolving product listing issues. Experience with PMax, Demand Gen and Discovery campaigns is a plus.
  • Data-Driven Decisions: Use data analysis tools and Optiscore insights to track campaign performance, optimize strategies, and identify opportunities for improvement
  • Proactive Recommendations: Provide actionable insights and optimization recommendations to improve campaign performance across all channels, ensuring client KPIs are met or exceeded.
  • Communication & Reporting: Draft clear and concise emails to communicate campaign strategies, optimizations, and performance updates to clients and stakeholders. Demonstrate strong storytelling abilities to craft compelling success stories and effectively present data-driven insights.

Requirements:

  • Experience: 1-2 years of experience in digital marketing, specifically Google Ads management (Search, Display, Video, Shopping, Pmax, Demand Gen)..
  • Hands on experience on MS Office : Should have good knowledge on Excel and be able to use data tables, pivots and advanced excel formulas (Mandatory).
  • Communication Skills: Strong communication skills, both written and verbal, with a proactive approach to tasks.
  • Client Exposure: Exposure to working with global clients and an understanding of cross-cultural contexts and international brands.
  • Mandate WFO for all 5 days.

This role offers an exciting opportunity to support high-impact paid Google Ads campaigns for global clients while honing your expertise in digital marketing across various campaign types. If you're passionate about helping clients achieve success through data-driven advertising strategies, we'd love to hear from you

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