Business Development Associate

We're not building an agency.

We're building a
speed-run growth engine
that operates across performance marketing, content, and D2C systems — and we need someone who can keep pace, not slow us down.

If you think fast, talk in metrics, and operate like an owner, keep reading.

Everyone else can scroll.

About the Role

This is a
full-stack business development and growth role
.

You will own everything from
client acquisition → client servicing → revenue growth → partnerships → YouTube integration
.

It's intense. High accountability. Zero hand-holding.

You'll work directly with an
IIT Delhi founding team
known for building and scaling in India's toughest markets.

Location:
On-ground, Gomti Nagar Vistar, Lucknow
(No remote excuses)

What You'll Be Responsible For

1. Client Acquisition (Your Primary Battlefield)

• Hunt, pitch, and close D2C, retail, and services brands.
• Build predictable pipelines: leads → calls → proposals → conversions.
• Own founder-level conversations and craft ROI-backed narratives.
• Position The Unfiltered Startup as the strategic growth partner, not a vendor.

2. Client Servicing & Revenue Scaling

• Work with the performance team to push clients beyond "good" to
  scale mode
  .
• Interpret metrics: CAC, ROAS, CPM, CPP, LTV, AOV, CM.
• Identify upsell opportunities across funnels, content, ads, automation, and CRO.
• Prevent churn with strategy — not emotions.

3. Business Development & Partnerships

• Build new revenue verticals, venture partnerships, and cross-collaborations.
• Craft business decks + aggressive founder-grade BD pitches.
• Close partnerships with creators, SaaS tools, agencies, and brands.
• Convert market gaps into money.

4. YouTube Channel Integration

• Support research for case studies, financial breakdowns, and business stories.
• Convert viewers → leads using sharp hooks and funnel logic.
• Work with the content team to ensure videos drive authority + revenue.

Required Experience

You must meet these. Non-negotiable.

• 2–5 years
  in Business Development, Performance Marketing, D2C Growth, or Founder-side roles.
• Strong working knowledge of
  Meta Ads
  (no button-clicking needed, but you must understand scaling logic).
• Deep understanding of
  retail, distribution, business models, and D2C unit economics
  .
• Experience dealing directly with founders and decision-makers.
• Comfort with content, storytelling, and data — this role blends all three.

If you only have "sales experience," it's not enough.

If you only know ads but can't sell, it's not enough.

You need
range
.

Who You Need To Be

• Someone who thinks like a
  founder
  , not a follower.
• Someone who can operate in
  speed, chaos, and shifting priorities
  while staying sharp.
• Someone who talks in
  metrics
  , not moods.
• Someone who understands Shopify as a
  behavior engine
  , not a storefront.
• Someone who's hungry to build something global — not decorate a résumé.

You'll work directly with the
IIT Delhi founder team
.

No corporate layers.

No HR drama.

No training wheels.

What You Get

• Mentorship from IIT Delhi founders on product, brand, systems, and scale.
• Exposure to the
  entire D2C growth stack
  : listing → logistics → ads → CRO → retention → LTV.
• Profit-linked incentives + a
  fast-track pathway to an international role
  if you perform.
• Autonomy, ownership, and room to experiment.
• A learning curve that rewires how you think about business forever.

If you're genuinely good, this role won't keep you comfortable.

It'll make you
dangerous
.

The Filter

Let's be brutally honest:

• If you want comfort, skip.
• If you need reassurance, skip.
• If you want a checklist-style BD job, skip.

But if you feel that pull in your gut —

that this is the kind of
chaos worth betting on
—

then the seat is open.

It won't stay open.