Performance Marketing Lead

2 days ago


Navi Mumbai, Maharashtra, India DC Consultants Full time ₹ 12,00,000 - ₹ 36,00,000 per year


Job Description:
Key Responsibilities: 
 
 Digital Campaign Strategy and Execution: 
  •  Design and execute performance-driven digital marketing campaigns on platforms such as Meta Ads, Google Ads, Affiliate. 
  • Develop targeted campaigns tailored to micro-markets and specific property categories.

Lead Generation and Conversion Optimization: 
  •  Focus on generating high-quality leads with a strong likelihood of conversion into site walk-ins and bookings. 
  •  Continuously monitor and optimize campaigns to improve ROI and reduce cost per lead (CPL). 

 Business Target Alignment:
  •  Understand business objectives and translate them into actionable digital marketing strategies to achieve lead generation and walk-in targets. 
  •  Work towards meeting and exceeding key performance metrics aligned with organizational goals.

 Innovation and Platform Exploration: 
  •  Explore and implement innovative strategies and emerging digital platforms to generate high-intent leads. 
  •  Stay ahead of industry trends to drive new ideas and ensure competitive advantage. 

 Performance Analysis and Reporting:
  •  Analyze campaign performance using tools such as Google Analytics, CRM platforms, and in-platform insights. 

 
 Stakeholder Collaboration: 
  •  Coordinate with internal teams, including pre-sales, sales, and senior management, to ensure digital marketing efforts align with project goals.
  •  Provide timely updates and recommendations to ensure successful execution of campaigns.

 Candidates Profile: 
  •  Bachelor's degree in marketing, business, or a related field. Minimum of 5 years of experience in digital performance marketing, preferably in real estate or high-involvement industries. 
  •  Proven expertise in Meta Ads, Google Ads, and affiliate marketing. Strong analytical skills with a track record of using data to optimize campaigns and improve outcomes.
  •  Ability to manage budgets effectively and deliver on lead generation targets under tight deadlines.
  •  Excellent communication and collaboration skills for cross-functional coordination.
  •  Creativity and a proactive approach to exploring innovative lead generation strategies. 
  •  Experience in real estate digital marketing, with an understanding of micro-market-specific strategies. 
  •  Certifications in Google Ads, Meta Blueprint, or similar digital marketing tools.
  •  Familiarity with Mumbai's real estate trends and audience behavior. 



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