CRM & Performance Marketing (Premium Lifestyle Brand)

Position- CRM & Preformation Marketing (Premium Lifestyle Brand)

Location: Gurgaon

Experience: 3+ year in CRM and/or Performance Marketing for premium or lifestyle brands.

salary: Negotiable

We are looking for a data-driven and proactive CRM & Performance Marketing Associate to strengthen customer engagement, retention, and full-funnel marketing for our premium lifestyle brands.

This role integrates CRM, email/WhatsApp marketing, automation, and performance marketing (Meta, Google, YouTube) to drive acquisition and loyalty.

You will report to the Marketing Manager and collaborate closely with the Operations and E-commerce teams.

Key Responsibilities:

1. CRM & Customer Retention

• Manage and segment customer data across Shopify, marketplaces (Amazon, Myntra, Tata CLiQ Luxury), and CRM platforms.
• Execute email and WhatsApp campaigns — automation, A/B testing, personalization, and performance tracking.
• Develop and manage loyalty, referral, and win-back programs to improve customer lifetime value (LTV).
• Integrate and optimize AI Chatbots for personalized engagement and lead nurturing.

2. Performance Marketing (Meta, Google, YouTube)

• Plan, execute, and optimize campaigns across Meta (Facebook/Instagram), Google Ads, and YouTube.
• Collaborate with internal and external teams for audience segmentation, creative testing, UTM setup, and reporting.
• Monitor and analyze KPIs including ROAS, CTR, CAC, and conversion rate, making data-backed optimization recommendations.
• Test audience clusters for premium segmentation.
• Align ad campaigns with CRM strategies to ensure consistent communication across channels.

3. Analytics & Reporting

• Create integrated dashboards covering CRM and paid media performance.
• Track key engagement metrics such as open rate, CTR, repeat purchase rate, and campaign ROI.
• Provide insights to enhance customer journey mapping, funnel efficiency, and conversion pathways.
• Present monthly performance summaries and improvement recommendations.

4. Cross-Functional Collaboration

• Work with marketing, operations, and tech teams to synchronize CRM, automation, and digital marketing efforts.
• Coordinate with agencies or vendors for campaign execution, data sync, and CRM tool integration.
• Ensure brand consistency and premium positioning across all digital touchpoints.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 3–5 years of experience in CRM and/or Performance Marketing for premium or lifestyle brands.
• Proficiency in CRM and automation tools (e.g., HubSpot, Brevo, Mailchimp, Zoho, Klaviyo).
• Working knowledge of Meta Ads Manager, Google Ads, and YouTube Campaign Manager.
• Strong analytical mindset; ability to interpret campaign data and make optimization decisions.
• Experience with Shopify, marketplaces (Amazon, Myntra, Tata CLiQ Luxury), and email workflows and automations.
• Excellent communication and coordination skills, with a premium brand sensibility.

mail updated resume with salary details-

email: etalenthire@

satish: 88O2749743

Job Type: Full-time

Pay: ₹43, ₹75,226.98 per month

Ability to commute/relocate:

• Gurgaon, Haryana: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• How much experience you have in Shopify, marketplaces (Amazon, Myntra, Tata CLiQ Luxury), ?
• Rate you English speaking skill from 1 to 10 ?
• Do you have experience in premium lifestype brand ? Brand name ?
• Current salary Per Month ?
• Expected salary per month ?
• Notice period in Days ?
• Current Location ?

Experience:

• Performance marketing: 3 years (Preferred)
• CRM and automation tools : 3 years (Preferred)

Work Location: In person