Performance Marketing Specialist

2 weeks ago

Bengaluru, Karnataka, India ShopDeck Full time ₹ 45,00,000 per year

What Do We Do
ShopDeck helps e-commerce merchants set up and manage their D2C storefront

"profitably".

Proposition For Merchants
D2Cselling made as easy as selling on e-com marketplaces.

Why build this?

  • India's D2C wave has been limited to venture-funded D2C brands today
  • The art of selling on your own website is not democratised. There are

~500k-1M sellers who can sell D2C but can at best sell on marketplaces.

  • Philosophically- we feel brand owners should spend most of their time on

the product and not on channel optimization

  • Shopify / Status-quo software solve for work-flow management of

storefront but don't do enough on "helping" merchants sell well

Our proposition

We have a software + services proposition for the merchant with the goal of

optimising for the merchant's profitability.Our product is an all-in-one software

stack that gives merchants everything they need to sell D2C, i.e. Storefront,

Shipping, Marketing integrations, Communication. Our services layer works on

top of this software stack to achieve profitability for merchants.

Here, we combine 4-key roles in classic e-commerce setup, all relevant for any D2C brand

As Well

  • Marketing manager ("top of the funnel")
  • Category manager ("products/merchandising")
  • Product manager ("website/app metrics")
  • Ops manager ("shipping metrics")

Our services layer measures metrics across all these buckets to optimise and

take appropriate actions for merchant's profitability.Over time, the goal is to

productize our services layer- which we believe will move the baseline of what

merchants expect from a storefront software.

Team And Scale
We're at ~$4.5M ARR and had hit profitability earlier in the year. We've

recently raised series-B from led by Bessemer Venture Partners (who had

famously led Series A for Shopify in 2010) with participation from Elevation

Capital, General Catalyst (fka Venture Highway) and Chiratae Ventures.

Founders

  • Rishabh Verma
  • Harmin Shah

Role Character
The Performance Marketing role will own and drive D2C sales for 15+ first-time online

brands, focusing on profitability and scaling. This role involves taking

high-level business decisions and executing strategies across website

optimization, marketing, design, and growth initiatives for D2C partners. The Performance marketing will act as a business owner for multiple brands, making strategic choices and driving end-to-end execution.

Responsibilities Include

  • Managing profitability and scaling growth for D2C brands
  • Acting as a "CEO" for each assigned brand, overseeing their overall growth

strategy

  • Taking high-level business decisions around website, marketing, design,

and brand growth

  • Leading process improvements and scaling initiatives across different

categories

  • Collaborating closely with D2C partners to tailor solutions that meet

growth targets

Key Competencies & Skill-Sets

  • Strong analytical and problem-solving skills
  • Business acumen with a strategic mindset
  • Excellent presentation and communication skills
  • Highly self-motivated with a disciplined approach
  • Client-centric and result-oriented
  • Cross-functional collaboration skills
  • Result-driven with the ability to prioritize effectively and drive actions

Location: Work from Office (6d/week), Bangalore

Company's Website-

Skills: analytic problem solving,client centric,communication

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