Marketing Camp Coordinator

Marketing 1 Years of Experience Salary: ₹ LPA Qualification: Degree Posted on November 13, 2025

Job Summary
A hospital marketing camp coordinator's roles and responsibilities include developing and implementing marketing campaigns, organizing health fairs and community outreach events, managing digital marketing efforts, collaborating with healthcare professionals to create content, and analyzing campaign performance to attract and retain patients. They act as a central point of contact to ensure marketing efforts align with hospital goals and contribute to patient engagement and the hospital's market share.

Responsibilities
Core roles and responsibilities

• Plan, coordinate, and implement marketing camps, health check-up drives, and group outreach activities.
• Liaise with doctors, nursing staff, and administrative teams for smooth camp execution.
• Identify potential locations, institutions, and corporate partners for conducting camps.
• Handle logistics such as transportation, permissions, equipment, and manpower.
• Promote camp activities through local networks, digital media, and marketing collateral.
• Ensure proper documentation, participant data collection, and post-camp reporting.
• Coordinate with vendors for materials, banners, refreshments, and giveaways.
• Prepare MIS reports and maintain records of all camp activities.
• Assist the marketing team in follow-ups and lead conversion from camp participants.
• Maintain good public relations and uphold the hospital's image in all events.
• Campaign management: Develop and execute marketing campaigns, both digital and traditional, to promote hospital services and attract new patients.
• Event coordination: Plan, organize, and manage community outreach programs, health fairs, and special events to increase hospital visibility and patient engagement.
• Content creation: Collaborate with doctors, nurses, and other staff to create compelling and accurate marketing materials, such as brochures, videos, and advertisements.
• Digital marketing: Manage the hospital's online presence through social media, email marketing, and search engine optimization (SEO).
• Market research: Conduct market research to identify new opportunities, understand patient needs, and analyze market trends to adjust strategies accordingly.
• Performance analysis: Monitor and report on the effectiveness of marketing efforts using data and analytics, and make data-driven adjustments to improve results.
• Collaboration: Work closely with other departments, such as public relations, and with hospital administration and medical staff to ensure marketing efforts are aligned with the hospital's goals.
• Budget management: Monitor marketing budgets by comparing actual results with planned forecasts.
• Relationship building: Build and maintain relationships with patients, the community, and corporate partners.

Skill Required

Preferred Candidate Profile

• Any bachelor's degree or related field.
• 0-3 years of experience in event coordination, marketing, or healthcare camps preferred.
• Strong communication, negotiation, and organizational skills.
• Ability to work independently and handle field assignments.
• Proficiency in MS Office and basic report preparation.
• Flexibility to travel and work on weekends or early hours, as required for camp schedules.
• Role: Marketing - Other
• Industry Type: Medical Services / Hospital
• Department: Marketing & Communication
• Employment Type: Full Time, Permanent
• Role Category: Marketing

Education

• UG: Any Graduate

Key Skills

• Skills highlighted with '' are preferred keyskills