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Specialist, Performance Marketing
3 weeks ago
Job Description
Job Description
Role: Specialist, Performance Marketing
Location: Jasola, New Delhi, India
Your goal – to help and better the lives of students.
About Chegg & Our Culture
At Chegg, we celebrate leadership at all levels and value openness, transparency, and collaboration. Our "fast feedback" culture empowers every team member to take initiative, innovate, and drive meaningful impact.
About the Marketing Operations (MO) Team
Marketing Operations (MO) is the engine powering Chegg's growth. We acquire customers across channels like paid social, programmatic, paid search, organic search, email, and affiliate. Beyond acquisition, we analyze student behavior, generate insights, and design scalable processes to maximize performance and efficiency.
The Role
We're looking for a Specialist, Performance marketing to join our Marketing Operations team in New Delhi with 5+ years of experience.
In this role, you'll manage large-scale paid social and programmatic campaigns, experiment with new strategies, and partner cross-functionally with product, engineering, and data science teams to deliver measurable growth.
Key Responsibilities
Campaign Management & Optimization
- Own day-to-day campaign execution and budget management across Meta, Snapchat, TikTok, LinkedIn, Reddit, and Programmatic (Display & Video).
- Drive full-funnel performance (awareness to conversion) for both app and web campaigns.
- Ensure monthly pacing aligns with budget, CPA, and KPI targets.
Strategy & Innovation
- Define, test, and implement optimization and automation strategies to improve efficiency.
- Leverage data insights to design scalable, best-in-class campaigns tailored to audiences and Chegg's brand personality.
- Proactively identify risks, opportunities, and performance gaps before and during campaigns.
Collaboration & Reporting
- Work closely with product managers, engineers, and data scientists to design automated, data-driven workflows.
- Partner with analytics and design teams to create impactful, personalized campaigns.
- Provide regular reporting and actionable insights to leadership and stakeholders through presentations and review calls.
Requirements
- 5+ years of hands-on experience in performance marketing, managing significant budgets across Meta, Snapchat, TikTok, LinkedIn, Reddit, and Programmatic.
- Strong understanding of key performance drivers and KPIs across web and app campaigns.
- Proven ability to define strategy, prioritize tactics, and deliver profitable growth.
- Highly analytical, with proficiency in Excel and experience running A/B tests, lift studies, and using statistical insights.
- Strong problem-solving mindset, with ability to balance execution and strategy.
- Excellent communication skills, both written and verbal.
- Ability to manage multiple projects in a structured, independent way.
- Curious, innovative, and comfortable challenging the status quo.
Good to Have
- Experience with additional ad buying platforms and automation/reporting tools (e.g., ).
- Exposure to international/multi-market campaigns.
Why Join Us
At Chegg, you'll:
- Work on large-scale, high-impact campaigns that directly improve student outcomes.
- Collaborate with cross-functional experts in product, engineering, and data science.
- Experiment with cutting-edge marketing strategies and automation tools.
- Be part of a mission-driven company helping millions of students succeed globally.
Why do we exist?
Students are working harder than ever before to stabilize their future. Our recent research study called State of the Student shows that nearly 3 out of 4 students are working to support themselves through college and 1 in 3 students feel pressure to spend more than they can afford. We founded our business on provided affordable textbook rental options to address these issues. Since then, we've expanded our offerings to supplement many facets of higher educational learning through Chegg Study, Chegg Math, Chegg Writing, Chegg Internships, Chegg Skills, and more to support students beyond their college experience. These offerings lower financial concerns for students by modernizing their learning experience. We exist so students everywhere have a smarter, faster, more affordable way to student.
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