Performance Marketing Specialist

3 weeks ago

Delhi, India Gulika Apparel Full time

Job Description Performance Marketing Specialist (E-Commerce)

Position: Performance Marketing Specialist

Location: New Delhi, Pitampura

Reports To: Head of E-Commerce / Marketing Manager

Role Overview

We are seeking a highly driven Performance Marketing Specialist to manage and optimize paid

marketing campaigns across multiple digital platforms. The role will focus on driving sales,

improving ROI, acquiring new customers, and scaling revenue for our e-commerce business.

Key Responsibilities

  • Plan, execute, and optimize performance marketing campaigns across channels such as

Google Ads, Meta Ads, Amazon Ads, and other paid media platforms.

  • Manage end-to-end campaign execution: budgeting, targeting, creatives, A/B testing, and

tracking.

  • Monitor campaign performance to maximize ROI, ROAS, and conversions.
  • Develop and optimize retargeting and remarketing strategies.
  • Collaborate with the design/content team for high-performing creatives.
  • Optimize product listings, keywords, and ad placements for marketplaces.
  • Stay updated on platform algorithms, industry trends, and competitor strategies.
  • Prepare detailed performance reports, dashboards, and insights for management.
  • Work closely with e-commerce, SEO, and sales teams to align campaigns with business goals.

Key Skills & Competencies

  • Strong hands-on experience with Google Ads, Meta Ads, Amazon Ads.
  • Excellent understanding of CPC, CPM, CPA, ROAS, CTR, Conversion Funnels, and Attribution

Models.

  • Strong analytical skills with expertise in Google Analytics, GA4, and Data Studio/Power BI.
  • Proficiency with keyword tools (SEMRush, Helium 10, Jungle Scout, etc.) is a plus.
  • Knowledge of e-commerce platforms (Shopify, Magento, WooCommerce, Amazon, Flipkart,

Myntra, etc.).

  • Strong problem-solving, decision-making, and optimization mindset.
  • Ability to manage multiple campaigns and budgets simultaneously.

Qualifications

  • Bachelors/Masters degree in Marketing, Business, or related field.
  • 36 years of experience in performance marketing for e-commerce.
  • Proven track record of scaling campaigns with strong ROI.
  • Marketplace advertising (Amazon, Flipkart, Myntra) experience is highly desirable.
  • Certification in Google Ads, Meta Blueprint, or Amazon Advertising preferred.

Performance Metrics (KPI)

  • Return on Ad Spend (ROAS)
  • Cost per Acquisition (CPA)
  • Customer Acquisition Cost (CAC)
  • Revenue & sales growth from campaigns
  • New vs. Repeat customer acquisition rati

  • Performance Marketing

    4 days ago

    Delhi, Delhi, India BeondX - Performance Marketing Full time

    **We're looking for (Hyper creative) Omni-channel Performance Marketing Specialists with anywhere between 1-3 years of experience (preferably agency) in Delhi NCR.** **CTC- 6 to 10 LPA** **Company Description** BeondX® is a leading global Performance Marketing company based in India. It is a part of Meliorate Solutions Pvt Ltd, which has served for over...

  • Performance Marketing Specialist

    5 days ago

    Delhi, India Faihai Full time

    Performance Marketing Specialist – Bangalore (Full-Time, In-Office)Location: Indiranagar, Bangalore Experience: 1–3 YearsWe’re Faihai, a growing marketing agency built by brand-side folks who’ve scaled some of the biggest D2C businesses. We’re now looking for a Performance Marketing Specialist to join us and take charge of scaling campaigns...

  • Performance Marketing Specialist

    2 weeks ago

    Delhi, Delhi, India Gulika Apparel Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Job Description Performance Marketing Specialist (E-Commerce)Position: Performance Marketing SpecialistLocation: New Delhi, PitampuraReports To: Head of E-Commerce / Marketing ManagerRole OverviewWe are seeking a highly driven Performance Marketing Specialist to manage and optimize paidmarketing campaigns across multiple digital platforms. The role will...

  • Marketing Specialist

    3 weeks ago

    Delhi, India Prom Marketing Pvt. Ltd. Full time

    Company Description Prom Marketing Pvt. Ltd. is a Delhi-based marketing company specializing in comprehensive marketing and advertisement solutions, including digital marketing, magazine branding, and documentary movies. We provide a range of ad services—Video Ads, Text Ads, Linkedin Ads, Twitter Ads, Display Ads, YouTube Ads, Facebook Ads, Banner Ads, and...

  • Marketing Specialist

    2 weeks ago

    Delhi, Delhi, India Prom Marketing Pvt. Ltd. Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Company DescriptionProm Marketing Pvt. Ltd. is a Delhi-based marketing company specializing in comprehensive marketing and advertisement solutions, including digital marketing, magazine branding, and documentary movies. We provide a range of ad services—Video Ads, Text Ads, Linkedin Ads, Twitter Ads, Display Ads, YouTube Ads, Facebook Ads, Banner Ads, and...

  • Marketing Automation Specialist

    3 days ago

    New Delhi, India Tru Performance Inc Full time

    Role: Marketo SpecialistLocation: Pune (On-site)Type: Full-TimeExperience: 3 – 6 YearsTimings: 3:00 pm – 12:00 amAbout UsTru Performance is a technology-driven company partnering with Fortune 500 enterprises, SMEs, and IT service providers to scale and optimize their businesses. Headquartered in Pune with offices across four continents, we provide an...

  • Performance Marketing Specialist

    3 days ago

    Delhi, Delhi, India Taxmann Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    About TaxmannOur VisionOur vision is to achieve perfection, skill and accuracy in everything we do. What started as a small family business in 1972, Taxmann has become a technology-oriented Publishing/Product company with independent Research & Editorial, Production, Sales & Marketing, and Technology divisions. These four functions went on to become the...

  • Performance Marketer

    7 days ago

    Delhi, Delhi, India Klever Marketing Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Company DescriptionKlever Marketing is a value-led digital growth partner based in Delhi, India. We are a passionate, tight-knit team dedicated to delivering forward-thinking ideas. Our services include creating brand identities, designing and building websites, and delivering impactful marketing campaigns that empower brands and positively impact...

  • Performance Marketing Specialist

    4 days ago

    Delhi, India Bluvo Digital Full time

    About Us:Bluvo Digital is a performance-driven marketing agency helping businesses grow with measurable results. We work with brands across e-commerce, SaaS, and education, running ROI-focused campaigns across Google Ads, Meta Ads, and LinkedIn Ads.The Role:We are looking for a Performance Marketing Specialist with a minimum of 2 years of hands-on...

  • Performance Marketing Specialist

    5 days ago

    Delhi, India Bluvo Digital Full time

    About Us:Bluvo Digital is a performance-driven marketing agency helping businesses grow with measurable results. We work with brands across e-commerce, SaaS, and education, running ROI-focused campaigns across Google Ads, Meta Ads, and LinkedIn Ads.The Role:We are looking for a Performance Marketing Specialist with a minimum of 2 years of hands-on...