Marketing Lead

1 week ago

Noida, Uttar Pradesh, India XTEN-AV Full time ₹ 20,00,000 - ₹ 25,00,000 per year

About XTEN-AV:

XTEN-AV is a leading SaaS-based platform that is transforming the AV (audiovisual) industry with AI-powered design, automation, and proposal-generation tools. Our mission is to simplify and modernize the way AV professionals design, collaborate, and deliver projects across the globe. With innovation at our core, we are building a fast-paced, growth-driven culture where creativity, ownership, and technology come together.

About the Role:

We are seeking a dynamic and results-driven Marketing Lead with 5-8 years of experience to lead our full-stack marketing initiatives. This role will be responsible for building and scaling the XTEN-AV brand globally, driving demand generation, and leading a team across digital, social, performance, and SEO channels. The ideal candidate will be both strategic and hands-on, with a proven track record in running integrated campaigns, content-driven marketing, and global brand building.

Key Responsibilities:

Strategy & Leadership:

  • Develop and execute a holistic marketing strategy aligned with XTEN-AVs growth objectives.

  • Lead and mentor a cross-functional marketing team (digital, social, performance, SEO, content).

  • Position XTEN-AV as a thought leader in the global AV and SaaS space.

Campaigns & Communications:

Campaigns & Communications:

  • Lead social media campaigns and communication for product launches and brand awareness.

  • Oversee content creation (graphics, videos, blogs) including scripting, copywriting, and branding in coordination with internal teams and external agencies.

  • Manage email marketing campaigns, leveraging current databases and acquiring new audiences.

  • Drive campaigns with global AV publications by providing content, maintaining relationships, and ensuring regular coverage.

  • Lead collaborations with influencers to promote the XTEN-AV brand and products.

  • Manage all product communications to users and target audiences on a regular basis.

Content & SEO:

  • Create and manage a blog on the XTEN-AV website with relevant, high-quality content.

  • Work with external agencies to optimize SEO for organic traffic growth and visibility.

  • Ensure content across all platforms aligns with SEO best practices and brand positioning.

Growth & Market Engagement:

  • Identify and explore new avenues for marketing the product globally.

  • Work closely with sales, product, and leadership teams to align marketing with business objectives.

  • Track, analyze, and optimize all campaigns to maximize ROI and business impact.

Key Requirements:

  • 5-8 years of proven experience in marketing with at least 3 years in a leadership role.

  • Strong expertise in digital marketing, SEO, social media, influencer marketing, and performance campaigns.

  • Demonstrated success in leading product launches, email campaigns, and global marketing communications.

  • Proficiency in tools like Google Analytics, HubSpot, SEMrush, or similar.

  • Strong communication, leadership, and stakeholder management skills.

  • Ability to work in a fast-paced SaaS / technology-driven environment.

Preferred Qualifications:

  • Experience in SaaS, B2B, or technology industries.

  • MBA/PGDM in Marketing or related field (preferred but not mandatory).

What We Offer:

  • A chance to lead marketing for a global SaaS product in the AV industry.

  • High ownership, creative freedom, and collaboration with a talented global team.

  • Competitive compensation with growth and learning opportunities.

  • A culture that values innovation, agility, and impact.

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