Creative Content Strategist

Gurugram (Onsite)

Department:

Marketing |
Reports to:

Head of Marketing

About Sova

Sova is building the
Apple of Supplements

— combining
data, science, and robotic manufacturing technology

to personalize health at scale.

Our flagship innovation,
SovaX

, is
Asia's first custom-made gut health supplement

, powered by
SovaIQ

, a proprietary Health OS that uses biomarker data and AI to deliver precision health outcomes.

We are backed by leading global investors and united by one mission:

Add a billion healthy years to the world.

If you're passionate about
building iconic brands

and
creating cultural impact

, this is your opportunity to shape that journey from the front.

Why Join Us

Build a
brand people love

, not just buy.

Be the
voice of Sova

— where creativity meets performance.

Shape how
precision health

is experienced by millions.

Lead with
high ownership, creative freedom,

and
global ambition.

Role Overview

We're looking for a
Creative Content Strategist

who lives at the intersection of
ideas and impact

. Someone who can take a brief and turn it into content that doesn't just look good — it
performs, converts, and builds belief.

You'll own the storytelling engine of Sova — leading the
ideation, scripting, and execution

of performance-driven campaigns that push creative boundaries and fuel growth.

Key Responsibilities
Content Strategy & Ideation

• Develop and execute a content strategy that drives awareness, engagement, and revenue.
• Conceptualize creative ideas for
  ads, social media, and brand campaigns

that spark emotion and action.
- Identify storytelling opportunities across Meta, YouTube, Google, email, and website.

Creative Execution

• Own the production of
  50 unique video creatives per month

— from script to shoot to launch.
- Write
scripts, ad copies, and taglines

optimized for thumb-stopping performance.
- Collaborate with designers, editors, and production teams for on-time, high-quality delivery.
- Oversee the creative direction during shoots to ensure alignment with campaign goals.

Performance-Driven Approach

• Partner with the performance marketing team to link
  creative storytelling to revenue outcomes.
• Track and improve metrics like
  hook rate, CTR, engagement, and conversions.
• Run
  A/B tests

and refine creative strategy based on insights and results.

Collaboration & Brand Alignment

• Work cross-functionally with
  Marketing, Nutrition, and Design

teams for seamless brand messaging.
- Ensure every creative asset reflects Sova's tone, personality, and design ethos.
- Stay on top of content trends and the evolving digital landscape in health and wellness.

Key Performance Indicators (KPIs)

• Revenue growth driven by creative performance.
• Consistent improvement in ad metrics —
  hook rate, CTR, engagement, conversion.
• Delivery of 50+ unique, high-quality video creatives monthly.
• Brand consistency and creative innovation.

Qualifications & Skills

• Bachelor's degree in
  Marketing, Communications, Media, or related fields.
• Overall Work experience of 6 years or more with a minimum of 3 years

of relevant experience in content strategy, creative direction, (D2C or wellness preferred)
- Experience working at a Creative agency and (or) Health & Wellness Brands preferred but not mandatory.
- Proven experience in
video-first content creation

(Meta / YouTube ads).
- Excellent
writing, conceptual thinking, and storytelling

ability.
- Strong understanding of
digital ad metrics and consumer psychology.
- Hands-on with fast turnarounds and data-backed creative iterations.

Please include a link to your portfolio, showreel, or past campaign work (ads, social content, brand films, etc.).

What We Offer

Freedom to shape the creative voice of one of India's most innovative health brands.

A collaborative team obsessed with creative excellence.

A culture that rewards bold thinking and ownership.

Competitive pay + performance-based rewards.

Work with purpose — creating healthier lives, at scale.

"Marketing is about values. It's about making people believe in something bigger than the product."

—
Steve Jobs

Join us. Build the Apple of Supplements.