Creative Strategist

1 week ago


Delhi, Delhi, India Marketingmasalaa Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role Overview:

We are looking for a Creative Strategist who can ideate and plan influencer marketing campaigns from scratch. The ideal candidate should have an agency background and a proven track record of pitching ideas that were successfully executed by brands. This role demands a mix of creativity, brand understanding, and strategic thinking.

Key Responsibilities:

  • Translate brand briefs into creative influencer marketing campaign strategies.
  • Ideate fresh, trend-led campaign concepts across niches and platforms.
  • Develop and structure campaign decks, proposals, and pitch presentations.
  • Work with the influencer team to align creators with campaign objectives.
  • Stay ahead of social media, content, and cultural trends to inspire innovative ideas.
  • Present and pitch ideas to clients in a compelling, story-driven manner.
  • Collaborate with internal teams to ensure seamless transition from planning to execution.

Requirements:

  • Minimum 1 year of agency experience (digital/creative/influencer marketing).
  • Proven track record of campaign ideas pitched and executed by brands.
  • Strong creative storytelling and presentation skills.
  • Deep understanding of influencer marketing, social platforms, and digital culture.
  • Proficiency in PowerPoint/Keynote/Canva for building campaign decks.
  • Excellent communication and client-handling abilities.


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