Backend Sales Executive

4 days ago

Mumbai, Maharashtra, India N R Colours Full time

The Backend Sales Executive will be responsible for providing end-to-end sales support through proactive outbound sales calling, customer coordination (B2B), order processing, and internal operational coordination. The role focuses on supporting the field sales team and ensuring smooth execution of sales operations for chemical raw materials used in paint and surface coating industry.

Sales Calling & Customer Coordination

  • Conduct outbound sales calls to existing and prospective customers (B2B) to promote chemical raw materials used in paint and coating applications.
  • Follow up on enquiries, quotations, samples, and trial feedback.
  • Coordinate with customers for order confirmation, delivery schedules, and payment follow-ups.
  • Maintain strong relationships with customers through regular communication and support.

Sales Operations & Order Processing

  • Prepare and share quotations, proforma invoices, and sales orders as per customer requirements.
  • Coordinate with production, dispatch, and logistics teams to ensure timely order execution.
  • Track order status and update customers on dispatch and delivery timelines.
  • Ensure accurate documentation related to orders, invoices etc.

Internal Coordination

  • Liaise with production, QC, R&D, and purchase teams for sample approvals, material availability
  • Coordinate sample dispatches and maintain sample records.
  • Support the field sales team with customer data, reports, and follow-up activities.

Data Management & Reporting

  • Maintain customer master data, enquiry records, and sales follow-up logs.
  • Prepare daily/weekly sales activity reports and MIS as required by management.
  • Update CRM/ERP systems with sales activities and order details.

Compliance & Process Adherence

  • Ensure adherence to company sales policies/procedure, credit terms, and pricing approvals.
  • Follow internal SOPs related to sales operations and customer handling.
  • Maintain confidentiality of customer and pricing information.

Required Skills & Qualifications

  • Graduate in Commerce / Science / Chemistry or equivalent.
  • 13 years of experience in backend sales, inside sales, Business Development or sales coordination (chemical industry preferred).
  • Basic understanding of paint, coatings, or chemical raw materials is an advantage.
  • Strong communication and negotiation skills.
  • Proficiency in MS Excel, ERP/CRM systems, and email communication.
  • Good coordination and follow-up skills with attention to detail.

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