
Public Relations Specialist
2 days ago
We are seeking a highly creative, results-oriented, and strategic PR and Social Media Expert Manager to lead our brand's presence and reputation management, specifically focusing on promoting our suite of corporate training programs and expert trainers. This role is crucial for increasing visibility, driving lead generation, positioning our trainers as thought leaders, and managing our corporate narrative across all public relations and digital media channels.
Key Responsibilities
Public Relations & Reputation Management:
Develop and execute a comprehensive PR strategy to enhance the corporate training brand's reputation and visibility.
Proactively identify and secure speaking opportunities, media interviews, and feature articles for our expert corporate trainers in relevant industry publications, business media, and podcasts.
Write and distribute engaging press releases, media alerts, and pitch letters for new training programs, partnerships, and company milestones.
Manage media relations, acting as a primary contact for press inquiries and coordinating interviews with subject matter experts.
Monitor media coverage and industry trends, preparing reports on sentiment and reach, and managing crisis communications as needed.
Social Media Strategy & Execution:
Develop, implement, and manage a data-driven social media strategy across all relevant platforms (LinkedIn, Twitter, Facebook, Instagram, YouTube, etc.) focused on corporate training audiences (L&D professionals, HR, Senior Management).
Create a consistent, high-quality stream of engaging content, including graphics, videos, case studies, testimonials, and articles, tailored to each platform and designed to showcase the impact of our training.
Manage social media advertising campaigns (e.g., LinkedIn Ads) to drive registrations for webinars, download lead magnets, and promote training courses.
Reporting & Collaboration:
Track key performance indicators (KPIs) for both PR and social media efforts, including media mentions, social reach, engagement rates, website traffic, and lead generation, and provide regular, actionable reports.
Work closely with the Sales and Marketing teams to ensure PR and social media initiatives are aligned with business goals and lead generation targets.
Manage and mentor any junior staff, freelancers, or external agencies involved in PR or social media.
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