Campaign data specialist

1 week ago

Delhi, Delhi, India Pulp Strategy Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Job Title:
Campaign Data Specialist & Data Analyst

Experience Level:
Entry Level

About the Role

We are looking for a sharp, resourceful professional who can bridge research, data, and strategy. This role requires identifying the right data sources, tools, and AI agents to build robust databases, developing rich customer personas through research, and conducting structured market mapping to uncover opportunities. The ideal candidate will combine analytical rigor with creative problem-solving to turn information into actionable intelligence.

Key Responsibilities

  • Identify, evaluate, and implement data sources, work tools, and AI agents to create and maintain accurate, scalable databases.
  • Conduct deep-dive research to build and refine detailed customer personas based on industry, demographic, and behavioral insights.
  • Perform structured market mapping to understand competitive landscapes, emerging trends, and whitespace opportunities.
  • Collaborate with internal teams to align research findings with business development and marketing strategies.
  • Maintain high data integrity and regularly audit databases for accuracy and relevance.
  • Present findings in clear, concise reports and visual formats for strategic decision-making.
  • Assist with campaign management

Qualifications & Skills

  • Bachelor's degree in Business, Marketing, Data Science, or a related field.
  • Proven ability to research, synthesize, and present data-driven insights.
  • Strong analytical skills with experience in market research and database development.
  • Familiarity with AI tools, automation agents, and modern research platforms.
  • Excellent written and verbal communication skills.
  • Strong organizational skills and attention to detail.
  • Proficiency in Excel, Zoho, and data visualization tools (e.g., Power BI, Tableau) is a plus.

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