Vice President, Business Systems Analysis

Overview

About Business Unit:

Platform Services specializes in the implementation, management and evolution of Custom and PeopleCloud solutions, offering end-to-end support for clients. Our team of experts handles platform setup, ongoing management, and strategic enhancements, ensuring that our solutions adapt to changing business needs. From loyalty programs to digital activation, our platforms empower clients to implement campaigns, generate insights, and streamline business activities, all with a focus on seamless integration and continuous improvement. By collaborating with client partners and strategy teams, we create impactful campaigns tailored to each client's unique objectives.

Epsilon is seeking a Vice President of Business Systems Analysis to lead a large team of Business Systems Analysts and Architects, scaling our strategic client engagements across global marketing and loyalty platforms. This executive role is responsible for defining the business architecture and analysis vision, setting engagement standards, building high-performing platform services teams, and acting as a trusted advisor to Fortune 500 clients.

The ideal candidate is a seasoned leader with 15-20 years in the Marketing Technology domain, combining deep consulting experience with proven expertise in solution delivery, client relationship management, and business architecture strategy. This role will guide cross-functional teams across Business Systems Analysis (BSA), Technology, and Product, aligning client business objectives with Epsilon's PeopleCloud platform capabilities to deliver world-class solutions.

Click here to view how Epsilon transforms marketing with 1 View, 1 Vision and 1 Voice.

Responsibilities

Strategic Leadership

• Define and evangelize the Business Architecture vision and strategy, aligning with Epsilon's enterprise goals.
• Establish methodologies, frameworks, and standard processes for business requirement gathering, solution design, and documentation across global teams.
• Organize planning sessions with clients and internal team members to discover growth opportunities, platform improvements, and operational efficiencies.
• Drive MarTech transformation roadmaps, ensuring consistency in delivery and alignment with product strategy.

Client Advisory & Engagement Leadership

• Act as a trusted advisor to C-level executives and senior client partners, shaping digital transformation, loyalty, CRM, and campaign strategy.
• Lead major critical initiatives and programs, ensuring successful scoping, design, and delivery of complex MarTech ecosystems.
• Represent Epsilon in executive steering committees, providing insight into market trends, solution recommendations, and performance metrics.

BSA Competency Development

• Build and lead a distributed team of Business Systems Analysts (BSAs), setting skill and performance benchmarks, onboarding standards, and professional development pathways.
• Ensure BSA leaders communicate effectively and cross-functionally, building strong trust-based relationships with team members.
• Define and manage Ways of Working between BSAs and cross-functional delivery teams (Product, Engineering, Data, QA, etc.).
• Drive knowledge-sharing culture while mentoring teams. Provide trust-based leadership to develop SME's and vertical/domain-specific talent according to Epsilon's enterprise needs.

Domain & Product Leadership

• Provide deep expertise in MarTech domains, including Loyalty, Campaign Management, CDPs, CRM platforms, and Data-driven Personalization.
• Lead solution design by balancing client-specific requirements with Epsilon's product capabilities and roadmap.
• Guide your leaders to act as skilled SMEs and trusted client advisors across both Epsilon's first-party platforms and third-party solutions.
• Identify and drive opportunities for product enhancements, automation, and platform differentiation based on evolving client needs and industry trends.

Operational Excellence

• Partner across functions - Product, Engineering, Services/Delivery, and Client Engagement - to ensure an integrated delivery model and successful client outcomes.
• Govern intake processes, requirement traceability, gap analysis, and end-to-end process mapping for complex programs.
• Drive efficiency and profitability through AI and automation adoption - improving turnaround times, elevating quality, and enabling greater output and impact while maintaining client-centricity.
• Support Sales, Pre-sales, and RFP efforts by contributing to solutioning, estimation, and executive presentations.
• Ensure high-quality delivery through risk mitigation, scope control, and cross-functional alignment.
• Accountable to maintain team utilization, project-ready capacity, workload, and organization structure that enables both efficiency and clarity.

Qualifications

Experience:

• Bachelor's degree in Business, Technology, or related field required.
• Master's in Business Administration (MBA) preferred.
• 15-20 years of experience in Marketing Technology consulting, preferably in a global services or platform organization.
• Demonstrated success in leading large-scale client-facing digital and MarTech solution implementations (CRM, Loyalty, Campaign Platforms, etc.).
• Proven experience building and leading large (150+ associate) BSA teams or similar functional groups in a global delivery environment.
• Solid understanding of productized service delivery models, platform consulting, and client success metrics.
• Prior experience advising enterprise clients across Retail, Travel, Financial Services, or CPG verticals preferred.

Required Skills

• Strong executive presence and ability to influence senior partners, both internal and external.
• Expertise in SDLC methodologies (Agile, Iterative, Waterfall) and enterprise delivery models.
• Familiarity with data architecture and both on-prem and cloud-based relational databases, CDPs, marketing, and analytics platforms.
• Exceptional written and verbal communication, negotiation, and presentation skills.
• Ability to think both strategically and tactically, balancing long-term vision with short-term execution.

Additional Information

Our pillars aren't just words. They're how we show up every day.

• People centricity: We focus on employee well-being in an environment where colleagues truly care about each other.
• Collaboration: We work together, support one another and collectively achieve goals.
• Growth: There are endless opportunities for growth through learning, development and career advancement.
• Innovation: We drive progress through cutting-edge solutions and
  
  forward-thinking approaches.
• Flexibility: We've created a balance between work and personal life, and we encourage adaptability to solve problems creatively.

Our values guide us to create value for our clients, our people and consumers.

• Act with integrity
• Work together to win together
• Innovate with purpose
• Respect all voices
• Empower with accountability

These pillars and values are our foundation-shaping our culture, guiding our decisions and uniting us in common purpose.