Outreach - School & College
19 hours ago
Key Responsibilities:
- Strategic College Network Development
Build and expand a robust college network across India, targeting a diverse set of educational institutions (colleges, universities, student organizations, and campus influencers).
Identify and establish relationships with key decision-makers (e.g., campus coordinators, student bodies, faculty members) to create business opportunities for educational outreach programs. Leverage college data and insights to drive targeted and impactful outreach strategies.
- Business Development & Relationship Management
-Utilize your existing college network to generate business opportunities and secure long-term partnerships for college outreach campaigns and activations.
-Act as the primary point of contact for all college-related business and outreach initiatives, fostering strong relationships with educational institutions.
-Nurture and sustain these relationships to ensure ongoing collaboration and successful campaign execution year-round.
- Campaign Planning & Execution
-Develop and execute campus-based promotional campaigns, events, and activations that resonate with students and enhance brand visibility.
-Collaborate closely with the marketing, creative, and operations teams to ensure seamless execution of these campaigns across multiple campuses.
-Track and leverage key college data to optimize outreach efforts and align campaigns with the unique needs of each campus.
- Project Management
-Lead the planning, coordination, and delivery of college engagement projects, from conceptualization to execution. Ensure all college activations are executed on time, within budget, and meet performance benchmarks.
-Oversee project timelines, ensuring that all deliverables are met efficiently while maintaining high standards of quality.
- Market Research & Intelligence
-Continuously conduct research to stay up-to-date on trends in student engagement, campus culture, and new opportunities within the educational sector.
-Use market intelligence and college data to tailor outreach and engagement strategies, ensuring they align with current student needs and preferences.
-Analyze trends within educational outreach to generate new ideas and opportunities for partnership growth.
- Reporting & Analysis:
-Monitor, track, and report on the performance of college outreach campaigns, focusing on metrics like engagement levels, reach, and ROI.
-Prepare detailed reports to share with internal stakeholders, providing insights into the success of activations and offering recommendations for future campaigns.
-Use data-driven insights to refine and optimize outreach strategies for better outcomes.
- Collaboration with Internal Teams
-Work closely with internal teams (marketing, creative, product, and operations) to ensure college outreach initiatives align with overall brand strategy.
-Provide feedback and insights to internal teams, helping them understand student engagement trends and ensuring campaigns are effectively tailored to college audiences.
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