Facebook marketing specialist

2 days ago

Remote, India An-associates Full time ₹ 4,00,000 - ₹ 8,00,000 per year

Job Title: Facebook Ecommerce Marketing Specialist

Location: Remote

Experience Required: 3+ years

Job Type: Full-time

About the Role:

We are looking for a data-driven Facebook Ecommerce Marketing Specialist to manage and optimize paid social campaigns for our ecommerce business. The ideal candidate will have hands-on experience in running Facebook and Instagram ads, optimizing ad performance, and scaling ecommerce sales through paid social strategies.

Key Responsibilities:

  • Develop, execute, and optimize Facebook ad campaigns for ecommerce products.
  • Manage campaign budgets, bid strategies, and audience targeting to maximize ROI.
  • Conduct A/B testing on creatives, ad copy, and landing pages to improve conversions.
  • Monitor performance metrics (ROAS, CPA, CTR, CVR) and adjust strategies accordingly.
  • Implement retargeting and lookalike audience strategies to enhance customer acquisition.
  • Collaborate with designers and copywriters to create high-converting ad creatives.
  • Stay updated on Facebook algorithm changes and industry best practices.
  • Report on campaign performance and provide insights for continuous improvement.
  • Support ecommerce operations related to invoices, chargebacks, and dropshipping workflows.
  • Use Excel/Google Sheets for campaign data analysis, budget tracking, and reporting.
  • Work with ERP systems (SAP or similar) and ecommerce platforms (Shopify, WooCommerce, etc.) to ensure accurate performance tracking and product data integration.

Qualifications & Skills:

  • 4+ years of experience in Facebook Ads for ecommerce.
  • Strong understanding of Facebook Business Manager and ad policies.
  • Experience in performance marketing, conversion tracking, and analytics.
  • Proficiency in Google Analytics, Shopify, or other ecommerce platforms.
  • Ability to analyze data and make data-driven marketing decisions.
  • Experience with scaling ad campaigns and budget optimization.
  • Strong communication and problem-solving skills.
  • Hands-on experience with dropshipping operations, handling invoices, and managing chargebacks.
  • Proficiency in Excel (VLOOKUP, pivot tables, formulas), Google Sheets, and ERP systems (SAP preferred).

Preferred Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Certification in Facebook Blueprint or similar.
  • Experience with other digital marketing channels (e.g., Google Ads, Instagram).
  • Familiarity with web analytics tools (e.g., Google Analytics).

It's a night shift job

Timings: 7:30 pm to 4:30 am

It's a Work from home opportunity

Job Type: Full-time

Pay: ₹400, ₹800,000.00 per year

Benefits:

  • Work from home

Application Question(s):

  • Do you have experience in ecommerce ?

  • Do you have experience in advantage plus campaigns?

  • Have you worked with 10+ ecommerce brands?

  • Do you have experience in drop shipping?

  • Have you completed the following level of education: Bachelor's Degree?

Work Location: Remote

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