Senior Seo Specialist

9 hours ago

Bengaluru, Karnataka, India Nanda Professional Services PVT LTD. Full time ₹ 1,50,000 - ₹ 28,00,000 per year

Role & responsibilities

The Senior SEO specialist is given tasks related to all aspects of internet marketing and search engine optimization. The SEO specialist performs competitive analysis, keyword research, create reports, find link opportunities and give advice to companies on how to improve their current marketing strategy. Duties:

  • Develop and execute SEO strategies to improve keyword rankings and drive targeted organic traffic.
  • Conduct keyword research and competitive analysis to identify ranking opportunities.
  • Optimize and manage Google Business Profile (GMB/GBP) listings to improve local map pack visibility and rankings.
  • Explore and implement strategies to enhance business visibility on AI-driven platforms (e.g., ChatGPT, Bing AI, voice assistants).
  • Perform regular technical SEO audits and oversee fixes for crawl errors, site speed, mobile usability, schema markup, and indexation issues.
  • Build and manage link-building and citation strategies to improve authority and local rankings.
  • Collaborate with content and development teams to implement SEO best practices on websites and landing pages.
  • Track, analyze, and report on keyword rankings, GBP performance, and AI visibility using tools like Google Analytics, Search Console, SEMrush, Ahrefs, BrightLocal, or equivalent.

Preferred candidate profile

  • 5+ years of proven SEO and local SEO experience (preferably with service-based businesses)
  • Strong expertise in Google Business Profile optimization and local SEO ranking factors.
  • Hands-on experience improving keyword rankings and visibility in competitive niches.
  • Familiarity with AI platform optimization and emerging search technologies (ChatGPT, Bing AI, voice search).
  • Proficiency with SEO tools: Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, BrightLocal, Moz.
  • Strong communication and reporting skills to clearly present SEO progress and ranking improvements.

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