Senior SEO Specialist

About EarnIn

As one of the first pioneers of earned wage access, our passion at EarnIn is building products that deliver real-time financial flexibility for those with the unique needs of living paycheck to paycheck. Our community members access their earnings as they earn them, with options to spend, save, and grow their money without mandatory fees, interest rates, or credit checks.

We're fortunate to have an incredibly experienced leadership team, combined with world-class funding partners like A16Z, Matrix Partners, DST, Ribbit Capital, and a very healthy core business with a tremendous runway. We're growing fast and are excited to continue bringing world-class talent onboard to help shape the next chapter of our growth journey.

POSITION SUMMARY

As an SEO specialist, you will play a pivotal role in driving both the strategic and tactical direction of our user growth initiatives. You'll be expected to not only drive product strategy but also guide cross-functional collaborations and influence senior stakeholders
You will own SEO and web growth initiatives end-to-end—from keyword strategy and creative development to deployment, measurement, and iteration. This role is highly cross-functional and will require close collaboration with engineering, product, product marketing, marketing, data science, and design teams to design scalable systems that accelerate organic traffic and conversion rate growth globally.

This position will ideally be hybrid from our Bengaluru office as part of our expanding site location, though we are open to remote work for the right candidate. EarnIn provides excellent employee benefits, including healthcare, internet/cell phone reimbursement, a learning and development stipend, and opportunities to collaborate with and travel to our Mountain View, CA HQ. Our salary ranges are determined by role, level, and location.

WHAT YOU'LL DO

• Develop and implement advanced SEO strategies that align with business goals, continuously improving them based on data. 
• Conduct comprehensive SEO audits and provide actionable recommendations to the business. 
• Plan and oversee keyword research, competitive analysis, and market trends.
• Develop and run CRO experiments (landing page design, copy tests, CTA placement, page speed improvements) to increase sign-up and conversion rates across web surfaces.
• Monitor and improve site speed, mobile usability, crawlability, indexation, and schema markup.
• Build and maintain partnerships for earned media and guest posting opportunities.
• Lead the SEO strategy to increase visibility, drive traffic, and impact business KPIs
• Work with cross-functional teams to design SEO-first experiences.
• Conduct keyword research, competitor benchmarking, and audits to uncover key insights that inform actions.
• Build and monitor full-funnel dashboards (e.g., awareness → sign-up → activation → retention / LTV) to surface bottlenecks and guide prioritization.

WHAT WE'RE LOOKING FOR

• Bachelor's degree in Marketing, Communications, Computer Science, or a related field, or related experience 
• 4+ years of proven SEO experience with strong ownership of previous work 
• Deep expertise in SEO strategy and technical implementation, including site migrations, schema, and keyword portfolio management.
• Strong knowledge of search engine algorithms and ranking factors.
• Strong communication and cross-functional collaboration skills 
• Ability to balance strategic thinking with tactical execution
• Knowledge of LLM SEO techniques
• Interest or familiarity with AI-driven SEO tools and approaches.
• Good understanding of SEO work, including audit, structured data, performance optimization, and crawling
• Strong analytical, communication, and project management skills or experience.
• Experience in fintech, consumer tech, or a data-driven product organization is a plus. 
• Strong cross-functional collaboration with product, engineering, design, content/SEO, and analytics teams.

#LI-Remote #LI-Hybrid 

At EarnIn, we believe that the best way to build a financial system that works for everyday people is by hiring a team that represents our diverse community. Our team is diverse not only in background and experience but also in perspective. We celebrate our diversity and strive to create a culture of belonging. EarnIn does not unlawfully discriminate based on race, color, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity, gender expression, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, registered domestic partner status, sexual orientation, genetic information, or any other basis protected by local, state, or federal laws. EarnIn is an E-Verify participant. 

EarnIn does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or HR team.

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