Director of Visual Merchandising

1 week ago

Bengaluru, Karnataka, India hiringplug™ Full time

Job Title:
GM – Visual Merchandising & Growth
(National Role)

Location: Either
Hyderabad
OR
Bengaluru

About the Company (Our client) and the Role:
India's leading pharmacy retail organisation stores nationwide) is seeking a dynamic leader to drive its national visual merchandising and retail growth strategy. With 30+ years in the industry and a workforce of over 30,000, the company is committed to transforming customer experience and retail excellence at scale.

The
GM – Visual Merchandising & Growth
position will
lead the National VM strategy across 3000+ stores
, elevating in-store experience, driving brand consistency, and enabling regional growth. This role partners closely with operations, category and FMCG teams to enhance store performance and contribute directly to FMCG P&L outcomes.

Key Requirements
(to apply):

  • About
    years of experience in retail visual merchandising
    or retail transformation roles.
  • Preferably an MBA from a Tier-1 B-School.
  • Proven experience leading diverse teams across regions.
  • Strong commercial mindset with analytical problem-solving capabilities.
  • Excellent stakeholder management, communication and cross-functional collaboration skills.

Key Responsibilities Include:

Strategic Leadership

  • Define and lead the national visual merchandising vision across categories and regions.
  • Shape distinctive in-store environments to enhance customer experience and brand visibility.
  • Align national brand and category initiatives into high-impact regional VM strategies.

Operational Excellence

  • Collaborate with Regional Operations to deliver AOP targets across all regions.
  • Ensure timely VM planning and execution for new store rollouts during rapid expansion phases.
  • Supervise planograms, POS branding, display standards, seasonal campaigns and launch formats.

Growth & Analytics

  • Use merchandising analytics to identify growth opportunities and guide store-level implementation.
  • Drive FMCG-focused initiatives that influence P&L performance in collaboration with category teams.

Team & Process Leadership

  • Lead and coach a distributed team of Regional VM Managers.
  • Strengthen VM SOPs, capability development and on-ground execution quality.
  • Benchmark and introduce best practices in global retail design, shopper behaviour and digital VM.

Budget Management

  • Manage budgets for regional/national VM initiatives, ensuring cost-effective, scalable design execution.

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